Audience
Businesses in need of a powerful strategy and research platform
About Qualtrics XM for Strategy & Research
Software for advanced quantitative and qualitative research to design products people love, increase market share, and build enduring brands that accelerate growth. Bring sophisticated quant and qual research together with powerful analytics in a single easy-to-use platform to help everyone make the right moves to take your organization forward. Uncover market trends, track changing behaviors, and identify unmet needs with a single platform for all your research to shape your organization's strategy. Conduct smarter, faster research by bringing quantitative and qualitative techniques and analysis together. Humanize data and bring it to life through video feedback. Build your own research panel or buy access to third party samples on-demand. Recruit, manage and reward panelists without leaving the platform.