Audience
Companies, brands and marketers interested in a powerful audience intelligence platform
About Pulsar Platform
Pulsar is the world’s leading audience intelligence platform—harnessing rich data sets, AI and human minds – so our clients can access nuanced and actionable insights that get straight to what matters most to their customers, their businesses and to society.
Design and run your own studies with a subscription to our cloud-based SaaS platform – with full training, account and customer success support. Engage our Research & Consultancy programs tailored to your business needs, leveraging our in-house team’s expertise to design and deliver insight reports and strategic guidance.
Go beyond traditional social listening by combining it with audience segmentation. Apply audience intelligence to your listening - Pulsar is the only software on the market offering both social listening and audience segmentation in one seamless experience. Discover the main communities in your audience, and see how each of them talks about the same topic differently, to tailor your targeting approach.
Other Popular Alternatives & Related Software
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Infegy Atlas
Discover, research, and understand audiences, brands and competitors with the most intuitive social listening tool with the only truly unlimited search system. Infegy Atlas offers premier social listening tools and services, helping you understand audiences and consumers like never before. Turn billions of online conversations into actionable consumer insight that can help you with market research, customer persona development, brand research, campaign tracking, competitive intelligence, demographics, industry white space, sentiment analysis, influencers, crisis management and more. Don’t just analyze social data, present it with style.With our reporting platform Infegy Canvas, you can create custom reports with data directly from Infegy’s social listening and intelligence platform. Leverage Canvas for client presentations + full-service reporting, and team meetings to keep everyone up to speed with beautiful reports, no design experience required.
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Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
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SparkToro
Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. SparkToro crawls tens of millions of social and web profiles to extract data about any describable, online audience. Before, if you wanted to understand the people, websites, and publications that influence your customers, you'd spend hundreds of hours and tens of thousands of dollars on market research surveys that can't deliver comprehensive accurate information. SparkToro analyzes millions of public social and web profiles to reveal demographics, behavioral traits, discussion topics, and other crucial audience research in seconds. We believe the most effective marketing reaches your customers through people, publications, and places where they already pay attention.
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Pricing
Pricing Details:
Custom
Company Information
Pulsar
Founded: 2013
United States
www.pulsarplatform.com
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
Videos
Support
24/7 Live Support
Online
Pulsar Platform Frequently Asked Questions
Pulsar Platform Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
