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Digital marketers seeking a solution to enhance audience engagement without relying on user identifiers
About Proximic by Comscore
Proximic by Comscore is a division of Comscore that provides programmatic targeting solutions for advertisers, agencies, and publishers. Proximic by Comscore offers privacy-centric targeting solutions designed for today's advertising landscape. Their advanced contextual intelligence allows media buyers to reach target audiences without relying on user identifiers, enhancing targeting scale and precision. For media sellers, Proximic provides inventory curation tools aimed at maximizing audience monetization and attracting more buyers. The platform integrates seamlessly with various programmatic platforms, enabling activation of segments in the platform of choice. Proximic leverages Comscore's extensive data assets, including a double opt-in digital panel of over 2 million persons, data from 75 million TVs, 100 million connected TV devices, and over 350,000 proprietary topics.
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Comscore
Founded: 1999
United States
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