Proem Sports

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

Mortar is the new way for your business to manage all your customer and business data. The platform takes you from data mess to data miracle, by giving you a single view of everything happening in your business, empowering you to make fast informed business decisions. Mortar saves you time, increases customer acquisition and engagement, and drives your revenue by cleansing, enhancing, and segmenting your data to give you a single unified view of your business, so while we master your data, you build your market Mortar unites all your fragmented data to give you one view of your business, so you can make better marketing and business decisions. 1. To increase engagement and conversions, monitor and access a single view of all your customers 2. Customer segmentation and data governance can increase brand trust 3. Unify your data to create a single, accurate view for all your customers 4. Multi-team empowerment through unified data