Audience
Companies in need of a tool to automatically create detailed, data-driven customer personas for marketing, sales and UI/UX activities
About Power Personas
Our AI-powered behavioral segmentation & personalization platform shows you how to align your content, messaging, and branding with your customers, so it makes a bigger impact. Whether you’re targeting a single type of customer or multiple cohorts, our science-based, human-centered recommendations help just about everyone on your team. Power Personas was founded by technology veterans who believe that B2B software applications should solve everyday problems in simple, straightforward ways, with no steep learning curves or excessive information requirements. If you are an agency, designer, dev shop, or sales & marketing consultant, and you currently create personas or Ideal Customer Profiles (ICPs) for your projects, we believe we can save you time and money while giving you a much more detailed and actionable picture than you get now. We created Power Personas to solve these problems, making it quick, easy, and cost-effective to create data-driven personas.