Audience
Organizations in need of a solution offering market intelligence and analysis that drives critical business decisions
About Porter Research
Take focus groups to the next level by conducting them online in a way that gathers more information, more efficiently, and in a way that is less time-consuming for participants. Make messaging feedback interactive and precise with visualization that clearly calls out the target audience's feelings and perceptions of keywords and messages. Assess the competitive arena and understand the reasons why deals are won and lost to gain intelligence that can improve sales, marketing, client service, and product strategy. Provide a guide to benchmark and measure your clients’ experience. Identify potential areas of improvement from a company, product, sales, or service standpoint. Gain insight into potential markets and competitive landscape. Use actionable intelligence to launch new solutions, expand into new markets or realize the full potential of existing solutions with effective product positioning and messaging.
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In today's competitive climate, the speed of conducting business is only limited by how fast one can think. What held true several months ago in your prospects' minds or the competitive landscape most likely is redefined. It's wise to take nothing for granted, even when it comes to the information provided by your sales force. They know the client, but do they really know what the client is thinking? Maybe, but if revenues are static, it might be time to start questioning the answers. A simple Win/Loss analysis could reveal some flaws in some of your most fundamental assumptions. The key to a successful Win/Loss engagement rests on the ability to dig deep. We conduct unbiased, one-on-one telephone interviews with all key decision-makers and influencers. It's essential to conduct the study during or at the conclusion of the sales process. This maximizes the accuracy of the information, while the sales process is still fresh in the prospect's mind.
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Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business. Staying on top of the competition is easy with Klue. Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence gives you the edge against top rivals and growing threats. Never pull your hair out managing document versions again. Update sales battlecards effortlessly, collaborate seamlessly, and deliver consumable competitive strategies in the tools your Sales reps use every day. Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths. Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.
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When you know the real reasons, you can do more of what works, and fix what needs fixing. Sometimes its price. Sometimes it’s as simple as giving more tailored solution demonstrations. Other times you may be lacking critical product features. Improve and prioritize sales enablement, prove your case to product management about new feature requests, institutionalize best practices from your top performers. Uncover new opportunities for account expansion. Get direct feedback on what went well and what could be improved in each sales engagement. Feedback is a gift, and this gift is made of gold. It’s like a 360-degree review for sales professionals, with both praise and constructive feedback. Use this direct feedback from the market to improve personas, messaging, competitive positioning, lead generation, content marketing, and more. All based on market-validated information. Learn about product features making a difference in competitive selling situations.
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Win-Loss research helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision-making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn.
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Company Information
Porter Research
United States
porterresearch.com/our-services/
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