Audience
Organizations in need of a solution offering market intelligence and analysis that drives critical business decisions
About Porter Research
Take focus groups to the next level by conducting them online in a way that gathers more information, more efficiently, and in a way that is less time-consuming for participants. Make messaging feedback interactive and precise with visualization that clearly calls out the target audience's feelings and perceptions of keywords and messages. Assess the competitive arena and understand the reasons why deals are won and lost to gain intelligence that can improve sales, marketing, client service, and product strategy. Provide a guide to benchmark and measure your clients’ experience. Identify potential areas of improvement from a company, product, sales, or service standpoint. Gain insight into potential markets and competitive landscape. Use actionable intelligence to launch new solutions, expand into new markets or realize the full potential of existing solutions with effective product positioning and messaging.
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To increase opportunity creation and reduce no decisions, our interviews are a deep dive into the buying context, the funding decision, and initial perceptions of the solution space. After analyzing the data to identify the winning patterns and understand why they occur, we recommend improvements to targeting, messaging, and sales process and enablement. To improve opportunity win rate, we interview buyers about their perceptions and thoughts as they shortlisted solutions and then selected one. We make these deep dives actionable by identifying the key criteria that drive wins and losses overall. And we explain how and why buyers assess competing alternatives on those criteria. Teams that have this deep understanding of the criteria that control outcomes are able to make rapid, data-driven improvements.
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Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business. Staying on top of the competition is easy with Klue. Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence gives you the edge against top rivals and growing threats. Never pull your hair out managing document versions again. Update sales battlecards effortlessly, collaborate seamlessly, and deliver consumable competitive strategies in the tools your Sales reps use every day. Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths. Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.
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Graff Group
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When you know the real reasons, you can do more of what works, and fix what needs fixing. Sometimes its price. Sometimes it’s as simple as giving more tailored solution demonstrations. Other times you may be lacking critical product features. Improve and prioritize sales enablement, prove your case to product management about new feature requests, institutionalize best practices from your top performers. Uncover new opportunities for account expansion. Get direct feedback on what went well and what could be improved in each sales engagement. Feedback is a gift, and this gift is made of gold. It’s like a 360-degree review for sales professionals, with both praise and constructive feedback. Use this direct feedback from the market to improve personas, messaging, competitive positioning, lead generation, content marketing, and more. All based on market-validated information. Learn about product features making a difference in competitive selling situations.
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Porter Research
United States
porterresearch.com/our-services/
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