Audience
Podcasters and advertisers that advertise on podcasts
About Podtrac
Podtrac provides the podcast industry’s only ranking of top publishers, as well as the industry's only ranking of podcasts based on unique audience counts. New Publisher and Podcast Rankings are published each month using consistent measurement methodology for apples-to-apples audience sizing. Podtrac is in a unique position to produce rankings for the industry. With its ubiquitous podcast measurement technology across all sources of podcast traffic, its measurement relationships with the majority of top publishers in the industry, and over 11 years experience in analyzing more than 8.5 billion unique podcast downloads, Podtrac has access to data and experience that can't be matched by anyone else in the industry. Advertisers and publishers need accurate audience data to make good decisions about content and advertising. But with various methods for counting audiences — with often inaccurate stats from hosting providers or others with less sophisticated analysis.
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