Playable Factory

Coolix is the best interactive video platform for native, advertising and live video content. We change the way millions of video users engage with the content driving more value from existing videos. Playables drive greater performance due to providing a testing function of the game or app. By creating a version in the ad that is close to the actual app or game, advertisers are able to offer a more tangible experience to users rather than them having to guess about the app’s usability – this helps to increase the likelihood of them downloading the app. Better conversion rate. Higher engagement rate. Increased retention and TLV. Does your video show a product you want to sell? why won’t you add a CTA (Call to Action) on top of the video linking to the product itself? synchronize those items with a video timeline and make it look like your own. Make your video Shoppable! Using a customizable “call to actions” on your video will make your videos conversion X5 times better.

Playable is an enterprise-scale gamification platform that helps marketers turn engagement into meaningful business outcomes. It enables brands to create interactive, memorable experiences that boost recognition, loyalty, and advocacy. By capturing zero-party data through fun, compliant gameplay, Playable fuels smarter personalization and better marketing decisions. The platform maximizes customer interactions and conversions across paid, owned, and earned media channels. With proven results like increased click-through rates and form completions, Playable empowers brands to optimize marketing spend and ROI. Trusted by over 650 global brands, Playable is designed to deliver measurable impact quickly.