Audience
Platform captures consumption and engagement data from billions of TV fans around the world for anyone
About Parrot Analytics
Helping media companies get smarter. The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy. Our DEMAND360 platform captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand. DEMAND360 captures demand signals in every country on the planet. Our language-agnostic platform uncovers global demand for local productions. We measure total market demand across SVOD, AVOD, linear and cable. We have created a holistic global measurement standard that integrates signals across consumer research data sources, P2P streaming/downloads and social media.
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Company Information
Parrot Analytics
Founded: 2013
United States
www.parrotanalytics.com
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