Audience

For enterprises looking for customer data platform (CDP) to help manage customer experience

About Oyster CDP

Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service and product. Oyster adds agility to an enterprise’s analytics. Unlike a customer relationship management platform, Oyster collects data from online and offline customers; even anonymous customer data. It collects enterprise data from all sources and makes it available 24X7 to your decision makers within an organization. The AI-infused Oyster is packed with automation capabilities that makes day-to-day marketing tasks highly effective. Unlike other CDPs, the Oyster CIP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells.

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Company Information

Express Analytics
Founded: 1999
United States
expressanalytics.com

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Oyster CDP Screenshot 1
Oyster CDP Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Live Online
Webinars
In Person
Support
Phone Support

Oyster CDP Frequently Asked Questions

Q: What kinds of users and organization types does Oyster CDP work with?
Q: What languages does Oyster CDP support in their product?
Q: What kind of support options does Oyster CDP offer?
Q: What type of training does Oyster CDP provide?

Oyster CDP Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance
Personalization
Predictive Modeling
Data Matching