Outsmart

Recognize trends with our cross-media media monitoring, analyze opinion-forming processes and identify online crises. Find out how your products are rated in the media, what your customers are interested in and what strategic steps your competitors are taking. Get access to high-quality social media monitoring data, with maximum source coverage, error-free data and individual tonality in a clear monitoring tool. Thanks to dynamic search profiles, you can also use the crisis monitoring krisen.radar ® to identify unforeseen events and critical situations. Create efficient searches in seconds, without complicated operators or search queries. Get deep insights into your data with numerous, freely combinable filter functions. Ensure maximum flexibility for ad hoc analyzes, even in critical situations. Recognize larger relationships by combining data from a wide variety of sources, such as social networks, your own social media channels, print media as well as TV and radio into analyzes.

We provide the industry’s most complete view of competitive pricing and optimize your price image, so you can profitably grow revenue and drive trips. Price image uses Nobel Prize-winning models to measure how consumers view your prices. By optimizing price image, you can profitably grow short and long-term revenue while also increasing shopper loyalty. Win on the items that matter most to your shoppers vs. a pricing war you can’t win on the typical low-margin items. Spend less on price investments while having a greater impact on shopper perception and trips. Weights items based on their importance to the shopper vs. treating every item the same so you can track your price position through the eyes of the shopper. Less reactive to competitors’ pricing action and more strategic helping you to outsmart the competition. We combine in-store audits, web scraping, and Nielsen point of sales (POS) data, and use advanced ML algorithms to increase your competitive insights.