Alternatives to Oracle Unity Customer Data Platform
Compare Oracle Unity Customer Data Platform alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Oracle Unity Customer Data Platform in 2026. Compare features, ratings, user reviews, pricing, and more from Oracle Unity Customer Data Platform competitors and alternatives in order to make an informed decision for your business.
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Piwik PRO
Piwik PRO
The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.Starting Price: $500 per month -
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Adobe Real-Time CDP
Adobe
Adobe Real-Time Customer Data Platform enables marketers to collect, normalize, and govern B2B and B2C data and unify it into real-time profiles that can be activated across any channel. Engage consumers and business accounts with consistent experiences using unified, real-time person and account-based profiles made up of consumer data, professional data, or both. All of it protected by the industry’s most functional data management and privacy tools. -
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Salesforce Data 360
Salesforce
Data 360 is Salesforce’s next-generation data platform, evolving from Data Cloud to unify and activate enterprise data in real time. It connects fragmented data across systems into a single, trusted Customer 360 view without requiring data movement. Through Zero-Copy integrations, Data 360 works directly with platforms like Snowflake, Databricks, BigQuery, and AWS. The platform harmonizes structured and unstructured data to power personalized experiences and intelligent workflows. Built-in identity resolution and governance tools ensure data accuracy, compliance, and privacy. Data 360 enables real-time segmentation, predictive insights, and triggered automation across Salesforce and external applications. It serves as the data foundation for Agentforce, delivering context-rich intelligence to AI agents and business teams. -
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LayerFive
LayerFive
LayerFive uses patent-pending AI technology to resolve consumer identities across all enterprise data sources, both online e.g., website and mobile apps, and offline e.g., CRM, Loyalty, Order Management etc., and builds a unified consumer profile. Using this as a core platform, we help improve marketing ROI by 2X+ with our omni-channel attribution, consumer journey analytics solutions as part of the 360 Marketing Analytics product. Additionally, we help enterprises comply with data privacy regulations e.g., GDPR, CCPA etc. by making consumers’ profile available directly to the consumers for self-serve privacy compliance, helping enterprises save cost while reducing the risk of non-compliance. Deterministic and patent-pending probabilistic identity resolution technology to unify consumer data across all enterprise data sources. LayerFive’s first-party tag to collect highest fidelity data from enterprise website without impacting data quality due to third-party cookie loss.Starting Price: $499 per month -
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Proem Sports
Proem Sports
Proem Sports is a leading Customer Data Platform (CDP) tailored for the sports industry. Our platform enables rights holders to consolidate various fan data touch points into a single, comprehensive system. With Proem Sports, you can create detailed single fan profiles and develop highly specific segments based on behavioral, transactional, and demographic data. This segmentation allows for personalized marketing campaigns that resonate with your fans, enhancing engagement and loyalty. Our platform empowers you to engage with the fan universe & monetize zero-party, first-party, and third-party data, fostering deeper relationships with your audience. With Proem Sports, you can: Unify and transform your fan data into actionable insights. Craft compelling experiences that drive fan engagement. Build a brand that your fans and partners will love. -
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Orbee
Orbee
Orbee's Middleware integrates all of a dealership's data sources into a customer data platform. This centralized first-party data can be activated via marketing and advertising channels, used for advanced attribution reporting, and enriched with third-party data through our network of industry-leading data aggregators. Orbee’s all-in-one platform maximizes the value of a dealership’s data, our commitment to integration ensures that all of your first-party data never goes to waste. Through our platform, you can analyze, activate, and enrich your data, and more. Understand your traffic sources without tedious setup and find answers with our campaign analytics offerings. Unify shopper profiles with a powerful CDP that gathers data from all activity across your websites, third-party tools, and CRM data. -
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Put your data to work in real time. Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data —Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel. Bring in data from multiple sources to create and enhance real-time customer profiles. Checkmark Make data more easily understood through standardized XDMs and data validation. Checkmark Use your real-time customer profiles start personalizing experiences. Checkmark Activate profiles across devices and channels with our dynamic identity graphs. Experience Platform delivers powerful application services with unprecedented functionality. Analyze cross-channel customer interactions in one interface. Activate real-time customer profiles for instant personalization. Create individual journeys that adapt to customer behavior.
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Ripjar
Ripjar
Ripjar is an AI-driven risk and compliance intelligence platform that helps enterprises, financial institutions, governments, and security teams detect, monitor, and investigate threats and risks across people, entities, and data at scale. Its products combine advanced machine learning, natural language processing, and entity resolution to integrate and analyze structured and unstructured data, including sanctions lists, watchlists, adverse media, internal records, transactions, and third-party sources, to produce dynamic risk profiles that update in real time and significantly reduce false positives and false negatives compared with traditional screening systems. Ripjar’s solutions include AML name screening & monitoring that consolidates disparate compliance outputs into a unified view; adverse media screening to surface reputational and hidden risk signals; and third-party risk management to continuously assess compliance, ethical, prudential, and supply-chain risks. -
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Oracle Marketing
Oracle
Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies. -
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The CDXP can track your customer & prospects’ behavior across multiple channels - email, SMS, social media channels, CRM, call centers, mobile apps, and websites. Through CDXP, you can combine a wealth of customer data and transform it into actionable insights to make informed decisions throughout the customer lifecycle.; Further, you can evaluate the effects of multiple marketing changes at the same time using data-driven models. Customer Data and Experience Platform (CDXP) is a software platform that allows businesses to maintain a continuous, unified customer database that can be accessed from any system. Data collected from multiple sources and touchpoints can be consolidated and stored into a 360° customer profile in a unified and persistent customer database. A 360-degree customer profile is created by pulling together data from different sources, cleaning it, and combining it. With the help of the Customer Data and Experience Platform.
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Mindbox
Mindbox
Mindbox is an international cloud-based marketing automation SaaS company, offering a holistic and automated real-time customer data platform (CDP) with rich integrated marketing functionality aimed at helping midsize and large B2C businesses to grow customer conversion and retention rate. The platform cleans and merges customers’ data from online, mobile and offline sources, creating unified customer profiles. It enables marketers to analyze and segment data, to manage multi-channel campaigns, promotions, ads, loyalty programs, web&mobile personalization options with customers from a unified user-friendly interface.Starting Price: $414 per month -
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FLYDE
FLYDE
FLYDE is the most accessible AI-driven platform designed to boost revenue and margins by simplifying customer data management for brands and retailers. It connects all your data sources, providing a real-time, granular 360º view of your customer base, enabling actionable insights. FLYDE integrates proprietary AI/ML-based predictive models to enhance customer retention and Customer Lifetime Value (CLTV) by 20%, maximize lead-to-sales conversion, and increase profits and Return on Advertising Spend (ROAS) by 43%. The platform offers features such as 360º customer profiles, predictive behavioral models, and intelligent segmentation to optimize every stage of the customer journey. With over 15 years of experience, FLYDE combines top-notch technology into a single platform, empowering businesses to unify and exploit both online and offline data efficiently. This approach minimizes churn, maximizes customer retention, and facilitates the development of personalized marketing campaigns. -
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Insider One
Insider One
Insider One is an AI-powered customer engagement and omnichannel marketing platform that unifies customer data, personalization, predictive intelligence, and journey orchestration into a single system so teams can deliver real-time, personalized experiences across channels such as web, app, email, SMS, WhatsApp, push notifications, and site search without switching tools. It learns from customer behavior to predict interests and next actions, enabling marketers to segment audiences with precision, trigger automated journeys, and optimize campaigns with real-time AI that anticipates needs and maximizes engagement and conversions; it includes an integrated Customer Data Platform (CDP) that consolidates data from 100+ connectors to create unified profiles for tailored messaging and intelligent recommendations. Users can design and automate connected experiences on a visual canvas with triggers and conditions, run AB tests, and launch personalized interactions. -
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ProcessUnity
ProcessUnity
ProcessUnity Vendor Risk Management is a software-as-a-service (SaaS) application that helps companies identify and remediate risks posed by third-party service providers. Combining a powerful vendor services catalog with risk process automation and dynamic reporting, ProcessUnity VRM streamlines third-party risk activities while capturing key supporting documentation that ensures compliance and fulfills regulatory requirements. ProcessUnity VRM provides powerful capabilities that automate tedious tasks and free risk managers to focus on higher-value mitigation strategies. Powerful capabilities for real risk reduction. A proven track record of customer success. Schedule your personalized demo of our award-winning software and start your journey to a more mature, automated program. ProcessUnity Vendor Risk Management protects corporate brands by reducing risk from third parties, vendors and suppliers. -
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SessionM
Mastercard
SessionM's customer engagement and loyalty platform powers personalized and rewarding experiences for the world's largest brands, specializing in Restaurants, Retail, Consumer Goods and Travel. Craft a differentiated loyalty experience to drive high value customer behaviors while gaining valuable information on customer analytics and preferences. Flexible functionality enables the creation of unique loyalty programs and personalized experiences. Win critical moments by responding to customer signals at any time, across any channel. Fusing machine-learning, real-time decisioning with an ability to engage with customers across any channel to deliver smarter customer interactions and engagements. SessionM’s technology gathers real-time and batched first party data across multiple channels to build a database of individual 360-degree customer profiles that become actionable to all systems. -
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Netmera
Netmera
With Netmera, it’s easy to keep track of your customer engagement as well as the behaviors that occur on your website or mobile application retrospectively. Through segmenting and targeting your users in real-time, you can reach them with the most well-fitting message. You can divide your existing and/or potential customer groups into smaller segments that are similar to each other, according to their demographic information, consumption habits, and behavior on your mobile application and website. Netmera allows you to create profiles of your users by combining data from your apps, websites, CRM systems, or any other first-party or third party data. You can filter and target millions of users based on any customer profile attribute (Gender, Name, Occupation, City, Language, etc.) by a click of a button, in seconds. SDKs and open API’s make it easy to create and maintain a complete user profile. -
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Customer Link, a PwC Product, is a customer data platform that unifies your data and decades of PwC’s third party data to build a 360° view of your customers. Create better, more personalized experiences with unmatched customer data you can’t get from just any customer data platform. Activate consistent and personalized engagement across all channels and devices that meet the needs of your customers. See a holistic and dynamic customer profile that adapts to demand changes and shows you how and when to act with call-to-action triggers. Build an integrated view of individuals, households, and key segments of consumers with PwC’s AI and machine learning models. Gain transparency into your spend, channel, and customer engagement performance. See where money is potentially being wasted and discover new areas of opportunity with higher reward.
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Algonomy
Algonomy
Algonomy’s real-time CDP helps marketers provide consistent personalized customer engagement in the moment. It enables real-time activation of audiences by unifying customer identities across online and offline channels for a single view. It is built for retail with the ability to track customer behavior using 1,200+ measures and dimensions out of the box. It uses ML algorithms to create micro-segments, throw up deep insights and uncover marketing opportunities throughout the customer lifecycle. -
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Turn anonymous visitors into loyal customers. Offer seamless engagements, build trust, and deliver personalized digital experiences to businesses, partners, and customers. Offer seamless, personalized B2C engagements. Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C. Onboard customers quickly with intuitive user registration. Drive personalized engagements by using social login workflows. Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options. Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences. Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.
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Adenty
Adenty
Adenty is an audience data collection and activation toolkit. Despite tracking restrictions, it helps businesses unlock 3× more warm users, build 2× deeper profiles, and facilitate conversions. Key capabilities include: 1. Identity resolution. Collect user data across multiple sites without cookies (even when VPNs, incognito mode, or private browsers are used) to reduce analytics gaps and gain richer insights. Store and share visitor data on the server, ensuring tracking persistence despite browser storage instability. 2. Real-time data activation. Trigger instant, engaging reactions using unified insights. Connect multiple MarTech tools to manage engagement strategy from one centralized point. 3. Data connectivity. Connect visitor data across sites and tools for a 360-degree view, enabling precise (re)targeting and personalization.Starting Price: 3€/month -
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BlueConic
BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Move as quickly as your customers with direct access to a single customer view deliberately designed for real-time, cross-channel customer engagement. Bridge the gap between insights and activation to deliver relevant and timely experiences across all channels and lifecycle stages. Create highly valuable advertising and/or data and digital products based on your company’s unique first-party data. -
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Bridg
Bridg
Discover the first customer data platform purpose built for brick and mortar retailers and CPG brands. With Bridg, credit and debit cards become loyalty cards. Loyalty tactics can now be used across all customers, enabling retailers and CPG companies to enjoy the same rich insights, targeted marketing capabilities, and closed loop measurement as digital brands. Tap into Bridg’s exclusive offline identity resolution capabilities that deliver industry leading accuracy levels and match rates. Match transactions to a single person even when customers use different cards across online and in-store channels. Leverage pre-defined standard dashboards that display core customer behavior, utilize preferred business intelligence tools, or use SQL for advanced analytics. Uncover timely and relevant insights with continuous, ongoing transaction updates to customer profiles. -
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Zence 360
Easyrewardz
Seamlessly manage customer interactions across the entire lifecycle with an integrated CRM suite that enhances engagement, loyalty, and retention. Gain a unified view of customers, personalize interactions, and drive business growth with AI-powered automation and insights. Key Features: Customer Data Platform • Consolidate customer data from multiple sources (web, mobile apps, CRM, social media, POS, customer feedback) • Create a unified customer profile with behavioral insights, purchase history, and preferences Personalized Segmentation for Targeted Campaigns • Leverage AI-powered segmentation to classify customers based on demographics, purchase behavior, engagement history, and location • Automate customer journeys with behavior-based triggers Customer Analytics • Use predictive analytics to forecast customer needs, optimize marketing efforts, and improve retention strategies. Visualization & Insights • AI-driven analytics dashboard that transform raw data -
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Oneprofile
Oneprofile
Oneprofile is a customer data sync platform designed to keep customer profiles and events consistent across every tool a business uses. It synchronizes data between SaaS tools and databases without requiring complex automations or data warehouses. Oneprofile unifies identities and fields so all systems reference the same accurate customer information. Users can control how data flows with customizable sync directions, schedules, and field mappings. The platform supports real-time and scheduled syncs while keeping every update observable and traceable. Oneprofile eliminates duplication, data drift, and broken integrations as customer data changes over time. It helps teams save hours per integration by replacing fragile pipelines with reliable, schema-aware syncs. -
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tritonX
tritonX
tritonX is a Customer Data Platform that unifies all customer data into a single system, enabling retailers to serve shoppers omnichannel, send personalized messages in seconds, and reward loyalty through a dynamic benefits engine. Its five core modules work together to boost customer lifetime value and retention. Backed by 15 million active profiles and adopted by over 125 professional omnichannel retailers, tritonX provides seamless API and web-interface access, monthly data refreshes, real-time insights, and a 360° consumer view. Retailers can track customer journeys, test and refine strategies, monitor pricing and loyalty outcomes, and continuously improve based on data-driven benchmarks, all while maintaining GDPR compliance. -
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Black Tiger
Black Tiger
Imagine a CDP designed specifically for you, responding to what you want to do in terms of marketing, sales, after-sales activations, all with reliable, compliant, real-time data. The 360° view of the customer allows you to quickly access all the history of your customer: profile data, contact information, interaction history, purchase history, subscribed offers, etc. Visualize in a single interface all the points of contact your customer has with your brand to maximize your customer relationship. As a prerequisite for a 360° customer view, we consolidate all your customer data into a single repository, regardless of your data sources and volumes. We reconcile all your data (name, address, telephone, email, loyalty card, main shop, product purchase, etc.) with a quality of data resulting from our 30 years of experience with data. Send an email, an SMS, a promotional offer, use our query tool to create your targets, and send targeted messages whatever your data volume. -
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Oracle Integration Cloud
Oracle
Accelerate your digital transformation with preintegrated connectivity to Oracle as well as third-party SaaS and on-premises apps, run-ready process automation templates, and an intuitive visual app builder. Migrate and integrate data faster and more easily. Deliver real-time, enriched, and trusted data from disparate cloud and on-premises sources to enable insightful analytics. Explore how Oracle Cloud Infrastructure (OCI) helps you create innovative user experiences, maximize the value of data, and differentiate your business. Oracle Integration offers the world’s only Oracle application adapters built by Oracle app development experts. With our extensive library of best-in-class, third-party adapters, your apps are ready to get connected. Gain insight into end-to-end business process metrics and KPIs spanning multiple processes and apps. -
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Seam AI
Seam AI
Seam AI is an AI-native account-based marketing and revenue generation platform that uses artificial intelligence to automatically capture, enrich, prioritize, and act on buyer intent signals so go-to-market teams can generate a pipeline with minimal manual effort. It monitors company- and person-level intent signals from first- and third-party sources to reveal who is actively researching products or topics, what topics they care about, and when they are in market, then scores accounts for fit, intent, and reach to help teams focus on the highest-value opportunities. Seam’s suite of AI agents conducts deep research on target accounts to validate ideal customer profile fit, enrich contact data with firmographics and persona information, and automate outreach plays across email, ads, and SDR workflows; it also supports automated prospecting, including real-time contact discovery with access to millions of verified profiles.Starting Price: $2,000 per month -
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Real-time Customer Data Platform helps you unify, segment, and activate your audience in real-time to drive meaningful customer engagement. It centralizes online and offline customer data, builds unified customer views, and helps activate audiences to automation and orchestration systems. From drag-and-drop data onboarding, simple click-and-select segment creation to real-time audience activation, Algonomy’s Real-time CDP is purpose-built for marketers to self-serve.
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V12
V12
V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Consumers produce mountains of data everyday as they shop across a myriad of channels and devices. This data is fragmented across many systems and marketing platforms — obscuring customer behavior. The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for products and services you sell based on browsing and shopping activity, identification of visitors browsing your website and life event triggers. -
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Zeta CDP+
Zeta
Zeta CDP+ provides marketers with more growth opportunities than a traditional CDP. Connect all consumer data, known and unknown, into one real-time, enhanced view that continuously translates their behaviors into actionable marketing insights. We put the plus in CDP+ for a reason. Our goal is to partner with progressive marketers to grow revenue, build better customer experiences, and support digital transformation strategies. CDP + enriches marketers’ data with 2,500+ intent and interest signals, identity resolution, syndication, and activation from Zeta’s Data Cloud to deliver a more actionable, real-time view of both prospects and customers, at the individual level. Deploy personalized messaging that actually resonates. Zeta CDP+ is the only customer data management solution that delivers up to the minute interests and real-time intent signals that you can quickly activate on, resulting in higher engagement and better results. -
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Spendgo
Spendgo
Spendgo is an integrated loyalty and marketing platform that allows businesses of all sizes to automate and manage campaigns, creating a unified customer experience for its 12 million users by connecting point of sale and e-commerce platforms with third-party solutions. Spendgo provides behavioral data, as well as customer profiles and purchases history, empowering businesses to more effectively engage with their customers. With Spendgo you can reach your customers in-store, online or via mobile.Starting Price: $10 per month -
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ID5
ID5
ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance. -
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ReachFive
ReachFive
Improve customer experience through advanced identity management. The Customer Identity and Access Management (CIAM) industry is undergoing fundamental changes as identity management shifts from big data to structured customer identity data. Relationships and interactions between customers and brands is undergoing deep transformation as online and offline boundaries disappear. Organizations need to deliver seamless, personalized customer engagement across multiple channels, and accomplishing this depends on capturing, managing, securing and using customer identity data. ReachFive’s Customer Identity and Access Management (CIAM) solutions help you create a unique user experience, across an integrated, unified platform. Our solutions help you acquire and recognize customers, collect accurate first-party data, build unified customer profiles and facilitate personalized marketing through integrations, driving revenue and loyalty. -
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Netcore Cloud
Netcore
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels -
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NotifyVisitors
NotifyVisitors
NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more. With NotifyVisitors, you can send automated campaigns to target their audience at the right time. NotifyVisitors allows you to send personalized campaigns to connect with your audience at a more personal level. Its easy-to-use interface, along with drag and drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics helps you measure the campaign performance and adjust the campaign accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless third-party integration -
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UnitySCM
UnitySCM
Most supply chain projects start by customizing the application layer, then get bottlenecked waiting for scarce IT resources to connect up all the disparate data silos that lie beneath and every time supply chain teams try to cobble together a single view in emails and spreadsheets for a new project or fire drill, they end up creating another virtual silo. UnitySCM seamlessly integrates with a wide range of data sources and easily adapts to inaccurate or incomplete supply chain data, freeing your IT team from the burden of complex data normalization projects. Enrich your internal data with third-party services to fuel more useful insights. UnitySCM apps are built on a highly configurable supply chain data model. Adapt our out-of-the-box apps with just a few clicks, so your business users can easily view and access data right away—with no need for a dedicated data analyst. -
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SHR Maverick CRM
SHR, Sceptre Hospitality Resources
While other CRM systems only see limited information from third-party providers’ systems, Maverick helps you know, recognize, and reward your best guests—no matter how they booked. Hoteliers using Maverick know their OTA customers the same way they know their direct customers. The robust, powerful guest management software gathers all guests’ profile data from the Windsurfer® CRS and aggregates it. It matches and cleanses profiles and creates microsegments that optimize recommendations for guest communication. Maverick also provides a built-in, easy-to-use, integrated marketing program for email and text message marketing and campaign management. Profile Management includes cleansing data and consolidating guest profile data from all connected systems, which provides a comprehensive view of guests and their habits and behavior. Users can define standard fields, profile match, and merge criteria. -
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Lexer
Lexer
Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. -
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BuyerGenomics
BuyerGenomics
Software that learns, acquires, & grows customers to maximize growth with mathematical certainty. The intelligent use of machine learning and marketing automation makes the entire predictive marketing process smarter, easier, & a better experience for your customers online and offline. Much more than an old CDP, legacy ESP or CRMs… BuyerGenomics has become the Predictive Marketing Automation (PMA) tool of choice for modern retail marketers. Capturing and organizing customer data is table stakes. BuyerGenomics continuously updates its 360-degree, omnichannel customer profile. As a result BG adapts the contents of the marketing it deploys and the timing of the marketing to produce the most relevant and valuable experience for your customer. So while BuyerGenomics is converting the insights it derives on individual customers into action and revenues, it also produces analytics that inform your marketing strategy in meaningful ways. -
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Audience Acuity
Audience Acuity
Identity resolution is the process of matching identifiers across all devices and touchpoints to a single, unified, persistent profile. In our highly digitized world, the inability to identify and contextually interact with consumers across channels is a top issue facing organizations. Today, the vast majority of online visitors do not log in, purchase, or authenticate themselves creating lost opportunities with an engaged consumer. The goal is to develop a holistic view of the customer, the digital identifiers they use, and their interactions with the brand, into an opportunity for exceptional customer experience. This becomes even more urgent as marketers prepare for the planned deprecation of the third-party cookie. We developed a unique and highly authoritative identity graph that is purely deterministic and at scale. The aim of our work is to enable firms to identify and contextually interact with audiences across channels and devices at scale. -
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Scal-e
Scal-e
Scal-e is an Agile marketing cloud platform for large and medium-sized B2B or B2C companies willing to leverage customer insights to reduce the cost of customer acquisition and retention. Through no-code functionalities, Scal-e meets the needs of agility requested by digital marketers, analysts and ITs to integrate new communications channels or data sources. Together with a native integration of all modules, Scal-e agile digital marketing cloud platform for all-channel results, reduce total cost of ownership (TCO) and boost brands productivity : - Cleanse and transform customer data from online, offline and onchain data sources, - Manage customer privacy, Create consistent B2C or B2B 360 customer profiles, - Orchestrate Segment-of-One digital marketing campaigns, loyalty, referral or compensation programs or distributed marketing approaches, - Build custom dashboards.Starting Price: 3000 -
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BizMachine
BizMachine
BizMachine is a B2B sales intelligence platform designed to help sales and marketing teams in Central and Eastern Europe unlock opportunities, enrich their pipelines, and keep CRM data fresh and actionable. Its core offering, Prospector, grants access to a live database of millions of company profiles across Czechia, Slovakia, Hungary, Germany, and Poland, enabling users to segment markets, filter prospects via 70+ criteria, score ideal customer profiles, monitor business signals, and export qualified lead lists. The platform also offers BizMachine.API, a RESTful interface to embed validated company data and signals into existing CRM or BI systems, with support for real-time market segmentation, automated updates, and integrations with Salesforce, Dynamics, Pipedrive, and more. Behind the scenes, BizMachine continuously sources and consolidates data from over 100 public and proprietary sources, cleanses and links records. -
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TransUnion TruEmpower
TransUnion
TransUnion TruEmpower enables your organization to connect, enrich, and control all available identity data from a single source of truth. An intelligent connection across first-, second-, and third-party data combining addressable media signal, with consumer attributes, and behaviors. This centralized repository of identity data empowers marketers to build smarter audiences, deliver more relevant experiences, and produce more meaningful measurement to continuously refine strategy, execution, and performance. TransUnion TruEmpower understands the importance of maintaining control and ownership over your data. The IDMP provides access to raw event-level identity data directly in your organization’s data science environment. This identity extract provides the flexibility to commingle household and individual identity with additional data sources to uncover deeper insights and discover new opportunities. -
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authentik
authentik
authentik is an open source identity provider that unifies your identity needs into a single platform, replacing Okta, Active Directory, and Auth0. Authentik Security is a public benefit company that is building on top of the open-source project. Using a self-hosted, open-source identity provider means prioritizing security and taking control of your most sensitive data. With authentik, you no longer need to continually place your trust in a third-party service. Adopt authentik to your environment, regardless of your requirements. Use our APIs and fully customizable policies to automate any workflow. Simplify deployment and scaling with prebuilt templates and support for Kubernetes, Terraform, and Docker Compose. No need to rely on a third-party service for critical infrastructure or expose your sensitive data to the public internet. Use our pre-built workflows, or customize every step of authentication through configurable templates, infrastructure as code, and comprehensive APIs.Starting Price: $0.02 per month -
46
Trestle
Trestle
Trestle provides identity data APIs to help businesses maximize customer contactability, identification, and efficiency. Identify and connect with your most promising customers. Confidently connect with your customers using verification insights. Strengthen your connections by eliminating disconnected phones. Accurate and comprehensive real-time coverage and insights that are continuously updated. Third-party-sourced and proprietary data assets that provide differentiated identity data solutions. The latest technology and machine learning models are used to iterate and improve the coverage and accuracy of our solutions constantly. Responsive and efficient infrastructure means faster insights for customers. Easy integration into your application or third-party apps. Access up-to-date phone carrier information and eliminate disconnected phones. Identify, enhance and update address records.Starting Price: $49 per month -
47
Roialty
Roialty
Roialty is a customer profiling and digital loyalty marketing solution, chosen by international brands and agencies to turn anonymous data with no value into lifetime-loyal customers. Its flexibility enables the definition of profile-driven, interactive journeys aimed to maximize customer loyalty and retention, while providing key metrics to define the ROI of marketing initiatives. Profile driven: social customer segmentation allow to add must-have dynamic attributes and insights to the marketing segmentation capabilities, in order to provide maximum personalization to the customer experience. -
48
Ascent360
Ascent360
Ascent360 is a customer database platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop segmentation tool, our software puts the power back in the hands of the marketer enabling list creation and campaign deployment in a matter of minutes. Our software integrates with the systems you already have in place to compile your data into a single cloud based customer database. Customer analytics and predictive models such as RFM, lifetime spend, and customer/prospect ratio are then derived to help guide your marketing strategies. Our customer segmentation software and third party integrations makes it easy to build and execute and deliver omni-channel campaigns to your customers and prospects. -
49
journy.io
journy.io
Stop crunching data scattered across various sources, searching for revenue potential and churn risks. Collect product, customer, and subscription data into journy.io, discover ideal customer profiles and their preferred product features, and engage with the most promising accounts and users. Get a deep understanding of common data points and key usage patterns that most impact acquisition, conversion, expansion, and churn. Trigger playbook automation on specific users from the most/least promising accounts to reach aspired conversion, expansion, and retention goals. Optimize these plays over time. Orchestrate engagement processes with 3rd party apps, using live-synced real-time product data. journy.io starts email drip campaigns, creates sales tasks in your CRM, triggers in-app onboarding sequences, or sends team notifications on Slack.Starting Price: €200 per month -
50
MarketingConnect
Experian Marketing Services
In today’s hyperconnected, always-on world, consumers move across channels, devices and real-world locations at lightning speed. Keeping up with customers – and their data – to deliver relevant experiences can feel almost impossible. But it doesn’t have to. MarketingConnect by Experian Marketing Services resolves customer identities to build a full customer profile that connects multiple touchpoints, transcends channels and devices, and merges offline and digital behavior. The result is a persistent, privacy-compliant identity that covers all aspects of a consumer’s day-to-day life. Unify fragmented data points, declared and unknown, across offline and online touchpoints to create a holistic picture of your best customers and prospects. Our people-based graph grounded in over 50 years of referential data helps marketers accurately and consistently connect real individuals and households to data points.
