Oracle BlueKai Integrations

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI

Introducing the engine for full-circle intelligence, deeper customer connections and insights-driven success, from concept to commerce. Make smarter, predictive decisions at every turn with all the data you need and faster time-to-insight. Our rich data solutions provide AI-contextualized actionable intelligence about consumer sentiment, market trends, competition and more. Customer interactions happen everywhere. Maximize every touchpoint with the the broadest reach and gain the power to engage across all critical retailers, DTC channels, search engines, social media and more. Get more return from your ad spend with flexible, robust and cross-channel performance media activation. Skai’s™ solutions are industry-leading, with seamless ecosystem integrations, for data-driven campaigns and results that exceed KPIs.

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.

Manage new subscriptions, renewals, and upgrades by connecting your CRM and back-office and providing a complete view of customers’ purchasing behavior. Built on machine learning (ML), Oracle Subscription Management is the only fully integrated, cloud-based subscription management system for product- and service-based companies that simplifies the management of contracts, billing, and revenue. Evolve your business with subscription services by taking advantage of an agile solution that supports complex products and services, quoting and deal management, and customer self-service capabilities, while eliminating complicated administration and manual processes. Simplify complex processes across multiple systems and touchpoints. Support thousands of engagement points across pricing, delivery, and billing models. Provide your sales and service teams the tools needed to easily modify, manage, and renew deployment options.

The Skypoint AI Platform is a powerful data and AI solution designed for regulated industries like healthcare, finance, and the public sector, enabling seamless data integration and advanced AI-driven automation. Built on an open-architecture data lakehouse, it consolidates structured and unstructured data into a single source of truth while ensuring governance, security, and compliance. The platform provides end-to-end AI capabilities, including business intelligence, AI agents, and copilots, helping organizations streamline operations and improve decision-making. By leveraging compound AI systems with specialized language models, retrievers, and external tools, Skypoint delivers tailored, intelligent solutions to meet industry-specific challenges.

Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.

SiteSpect is the leading A/B testing and personalization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience.

Engage customers with an AI-powered digital assistant that captivates users in a personalized manner, while delivering actionable insights to your sales, service, and marketing teams. Oracle Digital Assistant is more than just a chatbot and provides answers across all customer experience touchpoints. Conversational CX improves customer relationships by personalizing engagements at scale. Built on Oracle’s next-generation cloud infrastructure, Oracle Digital Assistant applies AI and natural language understanding (NLU) to simplify customer acquisition and retention. Based on profile and context, it automates tasks such as informational queries and personalized recommendations. This gives both customers and internal sales teams seamless access to information and processes through text and voice. Organizations using Oracle Cloud CX can easily leverage Oracle Digital Assistant across multiple applications. Sales teams can automate the creation of configured quotes with voice commands.

Oracle Partner Relationship Management provides a branded partner portal where channel managers and partners can collaborate, share and manage leads, register deals, and create quotes. This integrated solution offers a complete, connected partner experience and helps businesses grow their partner sales channels to increase revenue. Develop custom portals where channel managers and partners can collaborate on lead-to-quote management, business planning, request-to-claim workflows, and more. Offer a flexible partner portal for personalized channel management and a branded user interface. Your brand matters, whether it’s you or a partner representing it. Understand and optimize your partner’s performance in a complex and evolving environment. Oracle offers your channel managers a complete view into partner performance and overall channel program performance. Increase results with a complete set of tools from onboarding to joint marketing collateral to end-to-end lead management.

Improve campaign performance by using third-party, enriched data to easily build audience segments. Oracle Audience Segmentation includes customer analytics to predict and measure campaign performance. Sort through your customer data without SQL. Drag-and-drop tools make it easy to build segments and include critical information to personalize each message. Segment your marketing initiatives based on aggregated customer values. You can easily filter to find your top 15% of buyers or isolate the least-engaged web visitors. Save time while improving the accuracy of your targeting. Evaluate the size of an audience without waiting hours for a query to complete. Waterfall segmentation allows you to create and prioritize segments within an audience to match customers to goal-oriented, relevant content. This segment data is included when you publish the audience to external systems, such as Responsys Campaign Management.

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Move as quickly as your customers with direct access to a single customer view deliberately designed for real-time, cross-channel customer engagement. Bridge the gap between insights and activation to deliver relevant and timely experiences across all channels and lifecycle stages. Create highly valuable advertising and/or data and digital products based on your company’s unique first-party data.

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes. Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment. Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile. Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile. Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository.

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).