Audience

Companies that need a powerful data management platform (DMP)

About Oracle BlueKai

Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels. Discover new audiences or expand your target audience during campaign planning to improve campaign performance. Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices. Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports. Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected.

Integrations

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Company Information

Oracle
Founded: 1977
United States
www.oracle.com/cx/marketing/data-management-platform/

Videos and Screen Captures

Oracle BlueKai Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Phone Support
Online

Oracle BlueKai Frequently Asked Questions

Q: What kinds of users and organization types does Oracle BlueKai work with?
Q: What languages does Oracle BlueKai support in their product?
Q: What kind of support options does Oracle BlueKai offer?
Q: What other applications or services does Oracle BlueKai integrate with?
Q: What type of training does Oracle BlueKai provide?

Oracle BlueKai Product Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Competitive Analysis
CRM
Customer Journey Mapping
Data Capture / Transfer
Data Visualization
Data Classification

Oracle BlueKai Additional Categories