Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

About Optimal Workshop

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence.

Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action.

Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

Pricing

Starting Price:
$199/month
Pricing Details:
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial:
Free Trial available.

Integrations

Ratings/Reviews

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Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Webinars
Support
Online

Optimal Workshop Frequently Asked Questions

Q: What kinds of users and organization types does Optimal Workshop work with?
Q: What languages does Optimal Workshop support in their product?
Q: What kind of support options does Optimal Workshop offer?
Q: What other applications or services does Optimal Workshop integrate with?
Q: What type of training does Optimal Workshop provide?
Q: Does Optimal Workshop offer a free trial?
Q: How much does Optimal Workshop cost?
Q: What pricing for support is available for Optimal Workshop?
Q: What pricing for training is available for Optimal Workshop?

Optimal Workshop Product Features

Heatmap

Behavioral Mapping
For Science
Dynamic Maps
Website Analytics
Radial Mapping
Element Analytics
Dashboard
Territorial Mapping
For Sales
Embeddable Maps

Usability Testing

A/B Testing
Audience Targeting
Heatmaps
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription
Annotations
Impression Testing
Mobile Testing
Moderated Usability Testing

Optimal Workshop Additional Categories