Audience

Digital marketers, web developers, and enterprises seeking a scalable, AI-driven solution to personalize and optimize web experiences for increased engagement and ROI

About OpenText Core Web Optimization

OpenText Core Web Optimization is a scalable and flexible solution designed to create personalized and engaging web experiences. It uses audience segmentation, enhanced targeting, and A/B or multivariate testing to help organizations maximize customer engagement and improve ROI. The platform integrates seamlessly with OpenText Web CMS and Google Marketing Platform to sync customer data and enhance targeting capabilities. It supports delivering tailored content optimized for any device, providing mobile-first design insights through experimentation. The hybrid SaaS and managed service deployment options minimize downtime and ensure continuous operation. OpenText Core Web Optimization empowers teams to make data-driven decisions by tracking visitor behavior and conversion metrics.

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Company Information

OpenText
Founded: 1991
Canada
www.opentext.com/products/core-web-optimization

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Product Details

Platforms Supported
Cloud

OpenText Core Web Optimization Frequently Asked Questions

Q: What kinds of users and organization types does OpenText Core Web Optimization work with?
Q: What languages does OpenText Core Web Optimization support in their product?
Q: What other applications or services does OpenText Core Web Optimization integrate with?

OpenText Core Web Optimization Product Features

AB Testing

Surveys
Heatmaps
Multivariate Testing
Audience Targeting
Statistical Relevance Analysis
Campaign Segmentation
Visual Editor
Funnel Analysis
Test Scheduling
Split Testing
Landing Pages / Web Forms

Personalization

Recommendation Engine
Website Personalization
Abandoned Cart Saver
Contextual Targeting
Experience Management
Campaign Segmentation
Behavioral Targeting
Account Based Marketing
A/B Testing
Content Analytics
Customer Profiles

Website Optimization Tools

Performance Metrics
Competitor Analysis
Link Management
Problem Area Alerts
Content Management
Keyword Research Tools

OpenText Core Web Optimization Additional Categories