OnBrand

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

The product’s digital twin captures real-time information across the supply chain providing trusted provenance, insights, and analytics. Authlink onboard brands, manufacturers & certification agencies, enabling them to create a secure digital identity for each of their product items. The secure identity of a product is created by generating a smart Authlink asset with the issuer’s cryptographic signature and linking it permanently with the product via industrial standard tags from QR Code to NFC, Bluetooth, etc. Each product unit provenance and ownership related information gets immutably stored with their respective digital twin creating a trusted journey of the product lifecycle. Authlink smart assets are represented in the form of certificates to provide a user-intuitive medium of managing and exchanging product ownership. Authlink offers a secure dashboard for institutions and brands to create and issue their product/certificate/document directly on Blockchain.