Hookit
Hookit built the first and most powerful sponsorship analytics and valuation platform to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors. As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data. As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition.
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Spot
Elevent teams AI technology with human expertise to detect logos on TV, the web or social media. We lend our media knowledge to all brand exposure to track and value sponsorship visibility. Get access to the most sophisticated tracking tool: in our tests, our AI software captured more brand hits than competing solutions. Forget about impressions. We have in-house media planners to get the exact market value rates for the most precise value assessment. You get a custom dashboard with your relevant data. No waiting: results can be updated on the go. Better understand sponsorship ROI by tracking value from broadcast and social media exposure. Increase sponsorship value by capturing the full extent of your assets. Improve as you go with powerful tracking and data all season long.
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Shikenso Analytics
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, comes in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry-leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular a
Shikenso’s comprehensive toolkit includes image recognition, audience analysis, audio and voice tracking, and text sentiment analysis. It is designed to help brands understand and enhance their visibility and engagement across various channels, such as broadcasts, OTT, live streams, online media, and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data.
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SponsorshipUnited
Gain access to sponsorship information once thought unattainable and make intelligent partnership decisions at speed and scale. SponsorUnited offers the most comprehensive look into how the entire sports & entertainment industry is executing marketing partnerships, from emerging brands, shifts in asset mix, and the creative used to activate partnerships, to the people behind the deals. You and your teams will understand trends, opportunities, and performance optimization on a whole new level. Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, properties, and agencies to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships. Across sports, media, music, and entertainment, all in one SaaS database.
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