Microsoft Monetize

Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.

Ad Serving System created for media buyers and sellers to reach the best results. REXRTB offers various tools for both sides - supply and demand partners - for managing and controlling advertising media and assets. The platform is designed to comply with all possible formats, channels, and models. REXRTB released a brand-new ad serving technology supporting all the main features you expect from a 3d party solution. Our SSP was designed to allow supply partners to expose their traffic while connecting to numerous demand side platforms. All open-RTB formats like Display, Mobile, Video, Native, Popunder/Popup ads are available. REXRTB user-friendly dashboard is designed to endue supply partners with the power to control their inventory and boost revenue with the most relevant ad. Create your own SSP and achieve all your business goals. REXRTB White Label DSP grants ability to create and manage multiple campaigns, analyze and optimize them in real time and track results.