Merged

BL.INK is a link management platform that enables companies to capture, track, and manage every single customer touchpoint, whether it comes from digital ads or apps, or QR codes on printed content. BL.INK makes it easy to create branded shortened URLs and QR codes that capture unlimited data points so you can track end-to-end marketing performance or GS1 Digital Link/GS1 2D barcode data to inform consumers and supply-chain vendors along their journey. Get perfectly-structured, consistent data for improved marketing ROI reporting. Branded short links and QR codes improve click-through rates because they’re trusted in SMS messaging, direct mail, emails, social media, product packaging, signage, TV ads. BL.INK offers global data residency and is HIPAA compliant and SOC 2 certified. Founded in 2008, we work with all industries including retail, consumer goods, healthcare, aviation, enterprise software, and financial services. Integrates with Adobe Analytics, ObservePoint, Khoros, Sprinklr

URLgenius is a cloud-based mobile deep-linking and QR code platform that lets marketers generate smart links that open a specific screen inside a mobile app instead of simply redirecting users to a website. With a few clicks, no SDKs or coding required, you paste a standard web URL into URLgenius’s dashboard and it outputs a “deep link” that detects whether the user has the target app installed; if yes, it opens the corresponding app screen, and if not, it sends the user to a fallback URL (mobile site or app store). It supports a wide range of popular apps, social, retail, marketplaces, utilities, and works even from embedded browsers (e.g., inside social-media apps), overcoming limitations of normal links. Beyond deep linking, it can generate QR codes tied to those smart links, enabling seamless transitions from offline marketing (print, packaging, signage) or cross-device campaigns directly into apps.