Match2One

ad:personam is a self serve DSP built on Xandr Microsoft DSP's API offering a solution for programmatic advertising to businesses, startups, and SMB agencies. With no minimum ad spend, it breaks financial barriers, making programmatic advertising accessible to all. The platform offers an array of programmatic buying solutions, including Contextual Targeting, Audience Target Groups, Connected TV, Video & Audio Campaigns and Retargeting. The platform supports creative ad formats like GIF, JPEG, PNG, HTML5, video and audio files. Integration with Google Looker offers real-time performance dashboards for effective reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Furthermore, ad:personam offers access to global inventory and 3rd party data providers across display, video, audio, and CTVs, opening the doors to high-quality audiences and premium sites.

Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.