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Anyone searching for an investment management solution
About Mastercard Advanced Investment Management
Advanced Investment Management (AIM) answers these critical questions by rapidly building forecasts at scale for all acquisition, engagement, and retention campaigns and automatically updating each model as new data becomes available. AIM then quickly identifies the next best action to take with customers. AIM tracks all past and present campaigns in a centralized dashboard to inform the optimal characteristics for each new program, including annual fees, sign up bonuses, rewards offers, and credit limit increases. AIM empowers the business to accurately project key profit and loss metrics for each campaign so banks can optimize budget allocation across marketing investments. AIM automatically updates forecasts and models to ensure that they accurately predict customer lifetime value. AIM’s NextAction optimization engine incorporates forecast projections to recommend optimal campaign investments that maximize long-term value within given budget constraints.
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Company Information
Mastercard Data & Services
Founded: 1966
United States
www.mastercardservices.com/en/solutions/advanced-investment-management
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