Alternatives to Marketing Evolution
Compare Marketing Evolution alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Marketing Evolution in 2026. Compare features, ratings, user reviews, pricing, and more from Marketing Evolution competitors and alternatives in order to make an informed decision for your business.
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Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
2
LeadsRx Attribution
LeadsRx, Inc.
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors. Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions. -
3
Demandbase
Demandbase
Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers. -
4
Tenjin
Tenjin
Tenjin is a mobile measurement partner (MMP) and data analytics platform primarily designed for mobile app developers, particularly those in the gaming industry. It offers a cost-effective and user-friendly solution for tracking user acquisition, in-app performance, and ad revenue across multiple advertising channels. Tenjin consolidates data from various ad networks, stores, and platforms into a single, unified dashboard, enabling developers to analyze user behavior and measure campaign effectiveness. Known for its lightweight SDK and affordable pricing, Tenjin is a popular choice for small to mid-sized game studios and independent developers. Its powerful data infrastructure also allows for customizable reporting and in-depth cohort analysis, empowering businesses to make data-driven decisions that maximize ROI and user engagement. -
5
Measured
Measured
Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test -
6
Rockerbox
Rockerbox
It gets complicated once you go beyond advertising exclusively on Facebook and Google. Rockerbox solves this problem, providing the marketing infrastructure you need to scale your business quickly and efficiently. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates your conversions in a fully transparent and customizable platform, ensuring your data is clean and trustworthy. Struggling to understand the impact of your branding? Rockerbox has playbooks. Not sure how to measure OTT, Linear or Direct Mail? Rockerbox has methodologies for each. Are you trying to crack the nut of Facebook views? Synthetic Events are your answer. How quickly do you need a channel to be ROAS positive? How much loss are you willing to accept before a customer becomes profitable? -
7
Recast
Recast
Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code. -
8
WorkMagic
WorkMagic
WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence. -
9
Lifesight
Lifesight
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth. -
10
Crealytics
Crealytics
At Crealytics, challenging the status quo isn’t a tired cliché. It’s a key tenet of our company values. We help brands and retailers to activate their customer data. As a result, they master their paid media performance and acquire more new, loyal customers. Through performance advertising and marketplace solutions, we service over 60 eCommerce brands – including ASOS, Urban Outfitters and Foot Locker. Increase performance through improved measurement and data activation. Optimize biddable media to CLV master incrementality testing enhance marketplace offerings. Maximize brand relationships with smarter sponsored product Ads, build custom private marketplaces, integrate search, PLA & display programs, leverage dedicated sales support. Pinpoint customer values rely on precise calculations. We measure the exact value of every customer engagement, and then determine their contributed value after returns. Finally, we add a predicted lifetime value to their order margin. -
11
Sellforte
Sellforte
On average, advertisers are burning 10-15% of their media budgets due to bad analytics. Sellforte's SaaS solution helps you to unleash the missed business opportunity. Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis. With the slogan "Unleash the impact" we want to highlight our focus on releasing business impact from marketing data by using our proprietary data science algorithms on the platform and deep industry expertise for retail, ecommerce, and telecom industries.Starting Price: €490 per month -
12
Haus
Haus
Haus is a marketing science platform that enables brands to measure the precise business impact of their advertising efforts, both online and offline, through automated incrementality experiments. It offers products like GeoLift for geo-based incrementality testing, Causal Attribution for day-to-day incrementality reporting, and the upcoming Causal MMM for incrementality-powered media mix modeling. These tools allow users to design and launch experiments in minutes, obtain results in as little as two weeks, and optimize marketing investments with daily incrementality reporting. Haus emphasizes privacy-durable solutions that do not rely on pixels, cookies, or personally identifiable information, ensuring compliance with evolving privacy regulations. -
13
Google Meridian
Google
Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.Starting Price: Free -
14
Skai
Skai
Introducing the engine for full-circle intelligence, deeper customer connections and insights-driven success, from concept to commerce. Make smarter, predictive decisions at every turn with all the data you need and faster time-to-insight. Our rich data solutions provide AI-contextualized actionable intelligence about consumer sentiment, market trends, competition and more. Customer interactions happen everywhere. Maximize every touchpoint with the the broadest reach and gain the power to engage across all critical retailers, DTC channels, search engines, social media and more. Get more return from your ad spend with flexible, robust and cross-channel performance media activation. Skai’s™ solutions are industry-leading, with seamless ecosystem integrations, for data-driven campaigns and results that exceed KPIs. -
15
Stella
Stella
Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.Starting Price: $2,000 per month -
16
InMarket
InMarket
InMarket is a real-time marketing and measurement platform built to help brands connect with consumers at the exact moment it matters, incorporating intent, location, online/offline purchase behaviors, and AI-driven audience data. The platform offers four main solutions, allowing marketers to segment consumers based not just on who they are but what they buy and why they shop, then activate omnichannel campaigns and measure real-world outcomes such as incremental sales lift and store visits. With Audiences, InMarket leverages first-party location data, transactional and visit behavior, and predictive models to craft bespoke or off-the-shelf segments for activation. With Activation, brands can engage these audiences across devices and channels in real time, optimizing message timing and placement. Its Measurement capabilities provide unified, AI‐powered insights into media effectiveness, enabling campaign adjustments mid-flight and linking impressions to incremental conversions. -
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AdBeacon
AdBeacon
AdBeacon is a real-time marketing analytics and performance optimization platform that gives businesses complete visibility into their advertising ecosystem. It centralizes cross-channel data into a single dashboard, transforming fragmented metrics into clear, actionable insights. With live performance tracking, teams can monitor spend, revenue, conversion rates, and return on ad spend as campaigns run. AdBeacon eliminates data silos, reduces manual reporting, and improves attribution accuracy so marketers know exactly which campaigns and channels drive results. Built for performance teams, agencies, and growth-focused brands, AdBeacon enables faster decision-making, smarter budget allocation, and continuous optimization. By turning marketing data into measurable insight, AdBeacon helps businesses scale efficiently, reduce wasted spend, and drive predictable revenue growth.Starting Price: $299 per month -
18
Magellan AI
Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. It has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Magellan AI's dashboard reports core metrics from podcast growth campaigns, like podcast downloads, unique listeners, and the listener conversion rate. For the first time, podcast marketers using Magellan AI will be able to break unique listeners out into one-time listeners and repeat listeners. Magellan AI provides customers with dedicated measurement success managers that handle all the setup and troubleshooting of new campaigns. -
19
Mercury Media Technology
Mercury Media Technology
Save hours of manual work running your campaigns. Plan, buy and manage omnichannel advertising campaigns in real-time with our web-based media management platform. Centralize all your marketing data in one place. Transform the way you manage your advertising campaigns. Using MMT Mercury saves resources by automating repetitive manual tasks: teams have more time for reflection, analysis and coming up with the best-performing media strategies – creating more value for your business. Campaign Monitor / Marketing Reporting / Digital & Creative / Performance / Customised Dashboard / Competitive Reporting / Budget & Invoice. Data Tech and Infrastructure / Transformation / Data Project Management / Data-Driven Media Transition / Internationalisation / Software Development for Media and Advertising. Contact us to schedule a demo. -
20
ScanmarQED
Scanmar
ScanmarQED offer a single platform that can transform the way you deal with your data. Instead of wasting time crunching numbers you can spend more time savouring the information. It's what marketing people were made for. Integrated data is the high octane fuel for marketing analysis. Build your own easy to operate dashboards and Discover insights in seconds. Analyse past campaigns and test thousands of models per minute. Push your marketing to the limit. Create, explore and discover the possibilities. -
21
Bliss Point by Tinuiti
Tinuiti
Bliss Point by Tinuiti is a patented, AI- and machine-learning-powered marketing measurement and decision platform that centralizes and unifies performance insights across a brand’s full media mix, including online, offline, brand, creative, and customer data, so marketers can uncover what drives growth and eliminate wasted spend. It combines multiple advanced tools into one measurement suite, such as Rapid Media Mix Modeling (rMMM) for fast, transparent causal media analysis, Always-On Incrementality Testing to continuously validate the true impact of channels, Brand Equity measurement to link media investments to brand outcomes and revenue, Creative Insights to identify high-impact creative attributes, Geo Media Mix Modeling to optimize by location, and Customer Insights that turn first-party data into detailed demographic segmentation and penetration analysis. -
22
Trackier
CloudStuff Technology Pvt Ltd
The Trackier Performance Marketing Platform (formerly vNative) enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.Starting Price: $299.00/month -
23
Robyn
Meta
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.Starting Price: Free -
24
GPS Enterprise
Analytic Partners
Analytic Partners delivers a unified commercial analytics platform, GPS Enterprise (GPS‑E), that integrates marketing, sales, financial, operational, and external data to produce a holistic, actionable view of business performance. It uses a proprietary intelligence layer called ROI Genome, drawing on over 25 years of cross-industry data and analytics experience to reveal the true drivers behind growth and to uncover revenue opportunities beyond marketing. With GPS-E, companies can build always-on, adaptive models that go beyond traditional Marketing Mix Modeling (MMM) by incorporating non-marketing variables such as competitive actions, customer trends, macroeconomic factors, and operational inputs, recognizing that a large portion of growth often comes from outside just advertising spend. It features streamlined data orchestration via a module called ADAPTA to automate data ingestion, validation, and standardization across agencies and business units. -
25
xAmplify
xAmplify
Unlock the total revenue opportunity with channel partners, alliances, referral partners, distributors, franchises and more. Educate and inform your partners using our partner portal, asset library, MDF manager, and deal registration. Create omnichannel, multi-touch campaigns using the xAmplify platform to help you scale partners and grow your business. Drive demand generation through partners while saving time and resources with automated co-branded campaigns and sales enablement. Co-brand and track marketing collaterals, landing pages, emails, and videos dynamically with individual UTM codes. Design landing pages with forms to share with your partners to drive traffic and increase conversion rates. Run digital campaigns that go beyond basic email, from social media to event marketing and everything in between. Partners register leads and deals from their dashboard that seamlessly integrates with Salesforce. -
26
Hexus
Hexus.ai
Convert traffic with AI-powered demos & guides. Engaging interactive content that clicks at every touchpoint. Attract, convert and retain customers with just a few clicks. Convert and retain customers with Hexus generated hyper-personalized collateral like interactive demos, tours, guides for all your marketing campaigns. Record your screen flow with Hexus. Transform to product demos, interactive guides, blogs using Generative AI. Export, share or embed on your website, ads, email or social media. Auto-update with product changes and track engagement. Create or repurpose existing content with just a few clicks. Embed on your website or export for your email, ads or social media campaigns. Identify the highest performing collateral and optimize conversions. -
27
Airbridge
AB180
People-based Attribution and Campaign Measurement for Web and Mobile. Full visibility for campaigns across all platforms, channels, and devices with tools for unified measurement, campaign analytics, and accurate attribution. Customizable dashboard to present holistic measurement metrics. Airbridge’s measurement capabilities allow you to deeply analyze the performance of your executed marketing campaigns through various metrics ranging from engagements, uninstalls, retention, impressions, cost, and revenue. Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge. -
28
Amazon Attribution
Amazon
Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement. -
29
BeMob
BeMob
Ad tracking software for media buyers and affiliate marketers. One-stop solution to the online advertising challenges. Track all ad campaigns in one place. Manage traffic data through advanced rules or do it automatically. Analyze reports data. Optimize your campaign's performance. Collaborate with your team and affiliates through Workspaces and Shared Reports. Stop wasting ad budget and forget about routine. With BeMob you increase your ad campaign performance to get the highest ROI. Forget about 24/7 server monitoring and extra hidden costs. With BeMob you will get one stop solution that provide you with focusing only on your ad campaigns performance. Try BeMob and enjoy ultimately new level of Ad tracking Performance and UX you have used ever. Forget about Server Handling Routine and work with any traffic amount due to BeMob Server Auto Scaling Architecture. Launch and Stop your Campaigns directly without log into you Traffic Source Accounts.Starting Price: $49 per month -
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LoopMe
LoopMe
LoopMe’s advertising platform features Artificial Intelligence and mobile DMP designed to deliver outstanding video campaigns on mobile, desktop and connected TV devices. LoopMe’s award-winning advertising and optimization tools are available through a range of buying methods to facilitate success on your video advertising campaigns. Our platform brings together attribution, AI and analytics to deliver outstanding brand advertising campaigns. Book and plan your video campaigns across mobile, desktop and connected TV, harnessing our data and artificial intelligence optimization tools for outstanding results against your campaign goal. Studies show video is the most impactful advertising format. LoopMe offers the full range of mobile video formats – pre-roll, vertical, native, 360 and award-winning rich media creative – to meet your campaign needs. -
31
Quotient for Advertisers
Quotient Technology
A consumer’s path to purchase has many touchpoints. So should your marketing. Quotient for Advertisers enables brands to plan, execute, measure and build on the impact of every interaction on a consumer’s journey to purchase and loyalty through our leading promotions and media platforms. The Quotient Media Platform enables advertisers to plan, buy and measure the impact of media placements as part of an integrated media campaign. Whether through our full-service model or our self-service capabilities, advertisers can access first-party data to design, target and measure campaigns to maximize consumer engagement and return on ad spend. -
32
Windsor.ai
Windsor.ai
Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.Starting Price: $19 per month -
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Creatable
Creatable
The Creatable platform enables brands to seamlessly find and activate optimal creators to market their products on social media and on their owned properties. Our workflows enable clear direction to creators that yield engaging content made shoppable on social and site. With powerful social and first-party insights to track performance throughout the sales funnel, Creatable ensures the brand meets consumers wherever they are, at all stages of the shopping journey. Our platform also enables the activation of store associates and ambassadors with rich social campaigns and storefronts on site powered by shoppable content. Our Content API and embeddable interactive widgets fuel rich shoppable video experiences on site and in-app. -
34
CustomerX.i
CustomerX.i
Visualize Industry Wide Trends with Total Market Insights (#TMI). Analyze your brand’s performance against its competition and manage your data solutions in one singular view. Benefit from the insights of the community with anonymous insights to provide deep context into trends. Set your goals for your business and let CustomerX.i do the rest. Optimize engagement to customers by automating your marketing. Set your initiatives of growth and CX.i identifies your best customer segments to grow and how to engage them. CX.i+ provides transparency of all marketing efforts to then measure attribution on every advertising effort. With CX.i, you get a complete view of your marketing in a single location. Centralizing your campaigns and marketing from (organic, local, paid, online and offline). -
35
Full Circle Insights
Full Circle Insights
Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement. -
36
Cometly
Cometly
Cometly is an advanced marketing attribution platform designed to help businesses optimize their ad campaigns by providing accurate, real-time data. With cutting-edge pixel technology, Cometly tracks events across the sales and marketing funnel, ensuring that every conversion is properly attributed to the correct ad. The platform enables users to analyze their ad performance, improve targeting, and scale their campaigns with confidence, all while reducing wasted ad spend. Cometly integrates with major ad platforms, automating the process of budget allocation and optimizing campaigns for maximum profitability.Starting Price: $199 per month -
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Veritone Attribute
Veritone
Veritone Attribute is a turnkey broadcast attribution solution that enables you to optimize your linear TV and radio campaigns by correlating an ad with web lift in near-real-time. With Attribute, you can track and visualize campaign data, tying it to the response advertisers receive through increased web traffic and unique website visitors. Veritone Attribute is for broadcasters who need a way to track the performance of ads to retain and win more business with tangible ROI data. You can correlate ads with web lift and show that relationship with visualized, easily shareable reports. Through the power of data, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers’ marketing budgets. Leverage near-real-time performance data to correlate web traffic to broadcast campaigns. Track campaign performance and make changes on the fly with metrics such as day, daypart, creative, and more. -
38
Wizaly
Wizaly
Wizaly is an algorithmic attribution solution to optimize your media mix using a 100% data driven view of the performance of each of your marketing channels. Wizaly Online Media optimizes the ROI of your digital marketing using algorithmic attribution and provides a unified version of your marketing performance. Wizaly Offline Media analyzes the interactions between online and offline media and drills into each channel’s performance, from branding to conversion. Wizaly Omnichannel integrates purchases made in stores, branches or call centers to provide an integrated vision of the performance of your omnichannel marketing, using but not limited to ROPO analyses. The Wizaly product module analyzes correlations between products, customer profiles and marketing channels to leverage the right products and boost your e-commerce strategy and your revenues. -
39
iSpot.tv
iSpot.tv
Justify and optimize TV advertising investments. Fast, accurate, actionable cross-screen measurement and attribution you can trust. Don't settle for waiting weeks or months to report on cross-screen TV advertising performance and make optimizations. Avoid inaccurate TV ad measurement that impedes confidence and distorts reporting and predictions. Gain the functionality and support you need to turn insights into action and continuously drive ROAS. iSpot measures impressions and performance of all TV ads, leveraging our proprietary ad catalog and airings data, exclusive access to 16M Smart TVs and direct integrations with 300+ streaming platforms and DSPs. iSpot has acquired Ace Metrix, expanding TV ad measurement and attribution capabilities to include survey-based creative assessment. Now, advertisers have the ability to seamlessly track both the business outcomes and the brand impact of TV and video advertising. -
40
SegmentStream
SegmentStream
SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing. It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments. In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.Starting Price: $5,000 / month -
41
Tru Power Data
Tru Power Data
Tru Power Data is a software that offers a range of solutions like lead distribution, data warehouse, ad attribution, and more for businesses looking to optimize their sales and marketing efforts. Tru Power Data is designed to help businesses efficiently manage their leads, store, and analyze their data, and track the performance of their advertising campaigns. Request a free demo today! -
42
Code-Cube.io
Code-Cube.io
Code-Cube.io is a full-stack marketing observability platform designed to monitor and protect dataLayer integrity, tags, and conversion tracking. It helps businesses detect tracking issues instantly and provides real-time alerts to prevent data loss and performance drops. The platform eliminates the need for manual quality assurance by continuously auditing tracking implementations across websites and applications. With tools like Tag Monitor and DataLayer Guard, users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making and optimized campaign performance. It also helps prevent wasted ad spend by identifying broken or delayed tracking signals before they impact reporting and revenue. Overall, the platform empowers teams to rely on clean, actionable data for scaling marketing efforts efficiently.Starting Price: €150/month -
43
MarketCast
MarketCast
MarketCast is a global marketing research firm that combines marketing expertise, AI, and data science to help brands maximize the impact of their advertising and build long-term customer loyalty. Their innovative Research Platform integrates AI models and data science to accelerate the design, delivery, and analysis of research insights. With over 600 researchers, technologists, and data scientists, MarketCast serves more than 80% of the top U.S. advertising spenders. They focus on audience targeting, creative optimization, and brand fandom development to help clients achieve measurable marketing effectiveness. The company’s unique fusion of primary research, AI, and big data solves complex challenges in marketing, content, and product development. MarketCast is recognized as a Top 10 global marketing research provider, trusted by leading brands worldwide. -
44
TrueROAS
TrueROAS
TrueROAS is an AI-driven ad tracking and attribution software built for ecommerce stores that helps merchants accurately track and attribute sales to the correct advertising sources across major channels like Meta, Google, and TikTok so users can see where revenue really comes from and optimize ad spend, even in a cookie-less world. It integrates seamlessly with Shopify and WooCommerce and can support custom integrations, giving real-time data updates and a unified dashboard that shows performance metrics, lifetime value tracking, creative insights, and ROI so advertisers can identify winning campaigns, reduce wasted spend, and make informed decisions with clear attribution rather than guesswork. It uses advanced AI and machine learning to match conversions to specific ads, feeds enriched conversion data back to platforms, and provides fast insights that help improve return on ad spend and lower cost per acquisition while staying GDPR-compliant and privacy-friendly.Starting Price: Free -
45
Adobe Marketo Measure
Adobe
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all. -
46
CAKE
CAKE
Manage, measure and optimize performance marketing in real-time. CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions. Manage and measure partner performance with precision for improved profit margins. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution, for ROAS optimization. CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners. CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts. -
47
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
48
Nielsen Marketing Optimization
Nielsen
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands. -
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Voluum
Voluum
Control all your campaigns from one ad tracker. Track, optimize & automate your advertising with affiliate tracking software recommended by digital marketers from around the globe! What kind of ads do you run? Native, display, pop, email, search, push, social, video? Paid or organic? Voluum ad tracker lets you track it all! With or without redirects. Thanks to our superfast reporting you can easily monitor over 30 metrics about each visit, click, and conversion coming from all of your traffic sources – with one tool and in real time! Don’t waste time & money on wild guesses! Use Traffic Distribution AI to quickly find the most profitable combinations of ads & landing pages for your offers & audiences. Detect bot traffic with Anti-Fraud Kit. Protect your advertising & maintain good relations with offer owners.Starting Price: $69 per month -
50
eTrigue
eTrigue
eTrigue DemandCenter is a robust cloud-based marketing automation software that caters to small and midsize businesses across various industries such as healthcare, advertising, technology, utilities, transportation, and business-to-business (B2B). Intuitive and user-friendly, eTrigue DemandCenter makes it easier for you to build outbound and inbound campaigns, create email and landing pages, and generate top quality leads. With eTrigue DemandCenter, you can achieve higher marketing return on investment by effectively managing your demand generation campaigns using powerful tools for lead nurturing and scoring, lead segmentation, and anonymous visitor tracking.Starting Price: $600.00/month
