Wurl
Wurl Perform enables streamers to run promotional advertising campaigns to attract new viewers and retain existing customers. The world’s first and only machine-learning-powered performance marketing solution for CTV. Wurl Perform uses machine learning based on hundreds of millions of TV viewers to precisely identify those with a high-ranked interest in promoted content. Not only is Wurl Perform highly effective, but every campaign impression and conversion is measured, allowing streamers to accurately track ROAS (return on ad spending). For decades, traditional TV networks have delivered 15 and 30-second promotional campaigns to increase viewership. But these campaigns can’t be targeted or measured accurately for each viewer. Wurl Perform changes everything because now streamers can leverage machine learning to individually target promotional campaigns and precisely measure results. The innovative approach of Wurl Perform manages the explosive growth in streaming TV.
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Innovid
The only independent omni-channel advertising, creative and analytics platform built for television. TV, video, display, audio and social advertising, personalized, served and measured on a single platform. Innovid is the only independent omni-channel advertising and analytics platform built for television. We use data to enable the personalization, delivery, and measurement of ads across the widest breadth of channels in the market including TV, video, display, social, audio, and DOOH. Our platform seamlessly connects all media, delivering superior advertising experiences across the audience journey. Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and Asia Pacific.
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tvScientific
tvScientific is a performance-driven connected TV advertising platform that brings digital-style measurability, optimization, and business outcome tracking to TV advertising, enabling brands and performance marketers to run, measure, and optimize television campaigns with the precision once exclusive to search and social. Built on proprietary, deterministic identity technology and AI-powered optimization, the platform gives advertisers direct access to premium CTV inventory, audience targeting, unified campaign dashboards, real-time reporting, and granular attribution that ties TV ad exposure to tangible results like sales, installs, or conversions rather than just impressions. With a self-serve interface designed to feel familiar to digital marketers, tvScientific lets users control targeting, inventory, pacing, and performance metrics across the media mix, optimize campaigns toward specific KPIs, and track lift and impact with transparency across devices and channels.
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1plusX
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
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