Alternatives to Lytics
Compare Lytics alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Lytics in 2026. Compare features, ratings, user reviews, pricing, and more from Lytics competitors and alternatives in order to make an informed decision for your business.
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1plusX
1plusX GmbH
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising. -
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CrossEngage
CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys. -
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Adobe Real-Time CDP
Adobe
Adobe Real-Time Customer Data Platform enables marketers to collect, normalize, and govern B2B and B2C data and unify it into real-time profiles that can be activated across any channel. Engage consumers and business accounts with consistent experiences using unified, real-time person and account-based profiles made up of consumer data, professional data, or both. All of it protected by the industry’s most functional data management and privacy tools. -
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ONEcount
GCN Publishing, Inc.
ONEcount is a customer data platform (CDP) that combines a full Audience Activation Toolsuite in one, tightly integrated stack. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. The system features AI/Machine Learning capabilities, aggregated Business Intelligence (BI) & Predictive dashboards, 150+ pre-built data visualizations, DExTr - ETL engine, a robust activation tool suite with forms, Landing page, pop-up Builder, segmentation and built-in on-site and off-site targeting capabilities, GAM/DFP integrations, Smart Paywalls, content gating, freemium metering, social and single sign-on abilities, and a host of other tools to enable cross-sell/upsell initiatives, increase conversions and create personalized 1-to-1 messaging.Starting Price: $1,500 / mo.* -
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Octolis
Octolis
Octolis is a full-stack data platform for marketing teams. We empower marketers to faster analyze and deploy data-driven use cases. Sitting on top of a database you own, Octolis is the easiest way to unify, score and sync actionable data in your business tools. Key features: - Flexible data model - Real time data processing - Data preparation recipes & pre-made scoring - 30+ connectors for sources and destinations (FTP files, Gsheet, webhooks, marketing tools, etc.) - Really powerful APIStarting Price: €700/month -
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Velocidi
Velocidi
Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth. -
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BlueConic
BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Move as quickly as your customers with direct access to a single customer view deliberately designed for real-time, cross-channel customer engagement. Bridge the gap between insights and activation to deliver relevant and timely experiences across all channels and lifecycle stages. Create highly valuable advertising and/or data and digital products based on your company’s unique first-party data. -
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ArcSpan
ArcSpan
ArcSpan is an innovative new platform focused on the needs of the world’s finest publishers. Unlock the most value from your audiences while providing advertisers the targeting performance they need. Built from the ground up for publishers and data owners, we’ve integrated the key levers to achieving revenue operations success and monetization insights in a first-party data world. ArcSpan’s data software solution complements your existing technology partners and exists specifically to maximize addressable audience revenue, eCPM, fill-rate, yield and brand safety. We bring a unique understanding of the challenges and opportunities that publisher revenue management teams face in an evolving marketplace. Deep adtech expertise - bringing together recognized leaders from both the sell-side and buy-side to solve hard problems. -
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Orbee
Orbee
Orbee's Middleware integrates all of a dealership's data sources into a customer data platform. This centralized first-party data can be activated via marketing and advertising channels, used for advanced attribution reporting, and enriched with third-party data through our network of industry-leading data aggregators. Orbee’s all-in-one platform maximizes the value of a dealership’s data, our commitment to integration ensures that all of your first-party data never goes to waste. Through our platform, you can analyze, activate, and enrich your data, and more. Understand your traffic sources without tedious setup and find answers with our campaign analytics offerings. Unify shopper profiles with a powerful CDP that gathers data from all activity across your websites, third-party tools, and CRM data. -
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pharosIQ
pharosIQ
Combining custom audience creation with our demand engine to power growth across the buying cycle. For the last decade, intent data vendors have been recycling the same stale account-level activity. When everyone buys from the same pool of ‘intent,’ there’s no competitive advantage. We’ve spent over two decades building and refining our first-party audiences, giving us unparalleled insights and precision targeting that go far beyond generic third-party data. With solutions capable of reaching audiences across every stage of the buying cycle, no matter how and where your target buyer likes to engage, we’ve got all angles covered. We’ve been building audiences for over two decades and while much harder, results in a significantly more engaged audience. pharosIQ, a global leader in "intent-to-purchase" lead generation, provides insights and demand for B2B sales and marketing success. Leveraging over 40 years of expertise, pharosIQ turns intelligence into impactful engagements. -
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Bloom Intelligence
Bloom Intelligence
WiFi marketing and customer analytics software as a service platform for restaurant and retail locations. With Bloom, automated WiFi marketing becomes easier than ever. Passively collect detailed customer profiles for segmented, personalized marketing, and customer analytics even they don't log into your WiFi. Improve online ratings, identify churning customers, create loyalty programs, and create automated email marketing campaigns. Detailed ROI reports on every campaign. White glove customer support and training for WiFi marketing. Track the performance of your marketing campaigns down to a guest walking back in your door, actual transactions, and even reviews they have posted on Google, Facebook, or through first-party surveys. Use machine learning to win back lost guests, and increase your customer's frequency. Automate the building of online reviews on Facebook & Google.Starting Price: $35 per month -
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Viewn
Viewn
Our audiences are customers of marketers. Our profiles record customer touchpoints and let you adjust tactics based on the activities of the individual user. Customer insights from behavior and preferences stored within profiles supply marketers with the essentials to craft content that inspires specific groups. Apply key segments to your customer base to go beyond demographics and build persona-based engagement which makes targeting more precise and effective. To really know your customers, create multiple segments by filtering and selecting a demographic. By layering analytics and feedback mechanisms throughout our platform, engagements are scored. Learned and continuous campaign nurturing along the total customer life-cycle. Our AI enables features like auto-segmentation and predictive retention.Starting Price: $999 per month -
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AIM
CloudEngage
It’s very difficult to define all of the first-party data segments that become important as you build your business. Smart Segments™ allow you to AIM in the future at your audience with incredible conversion campaigns based on behavioral and contextual attributes. Geo-targeting, behaviors, actions, time, weather, referral source, language, search terms and URL history are immensely valuable resources gathered by AIM. You simply add a tiny piece of code to your site. From that point forward, AIM is doing all the heavy lifting to build intelligence into your dashboard. It’s a perfect way to get started with personalization without any cost. Plans to replatform your CMS or CRM? No problem, make sure AIM is installed on each instance and you’ll have perfect continuity. In order to effectively market, sell, and make product, you need to know your customer. Data buried in a CRM or analytics isn’t actionable. AIM brings the power of personalized marketing to your brand, effortlessly. -
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BuyerGenomics
BuyerGenomics
Software that learns, acquires, & grows customers to maximize growth with mathematical certainty. The intelligent use of machine learning and marketing automation makes the entire predictive marketing process smarter, easier, & a better experience for your customers online and offline. Much more than an old CDP, legacy ESP or CRMs… BuyerGenomics has become the Predictive Marketing Automation (PMA) tool of choice for modern retail marketers. Capturing and organizing customer data is table stakes. BuyerGenomics continuously updates its 360-degree, omnichannel customer profile. As a result BG adapts the contents of the marketing it deploys and the timing of the marketing to produce the most relevant and valuable experience for your customer. So while BuyerGenomics is converting the insights it derives on individual customers into action and revenues, it also produces analytics that inform your marketing strategy in meaningful ways. -
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UniSignIn
Transfon
Grow your audience & traffic alongside better user experiences and lift revenue by building and activating your first-party data. Single sign-on and connect all the audience data. Create meaningful, personalized experiences that deliver value across every touchpoint for your audience. Discover new insights about your users with aggregated user engagement data into one simple dashboard. Increase user engagement with your websites with our fine-tuned AI engine. Turn visitors to be members with a first-party identity and establish a closer relationship with your audience. Integrate with your existing identity management system, or use the built-in password-less SSO, to seamlessly manage access and paid channels. Start to collect first-party data from users wisely and obtain explicit consent from consumers before collecting and using their data. Trigger one-to-one campaigns, and provide one-to-one recommendations based on user behaviors and first-party data. -
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Zeotap
Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem. Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative. -
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Surfside
Surfside
Surfside is an end-to-end marketing technology that aggregates your 1st party data across all customer touchpoints. Allowing advertisers the ability to better understand, target, and measure how to influence current and future customers. Add location, purchase, and demographic attributes to your customer data to create detailed and proprietary target audiences, differentiating your media buying from readily available datasets and 3rd party audiences. Activate personalized and targeted campaigns across connected devices like desktop, mobile, tablet, OTT, and CTV. Using Surfside’s owned and operated demand side platform, we prioritize people that match your target audience and campaign goals. Engage with shoppers at the point of purchase through retail media. A high-impact and flexible advertising channel that gives brands and retailers a new way to drive sales and influence purchasing. -
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ODAIA MAPTUAL
ODAIA
ODAIA's MAPTUAL looks at the customer journey end to end. Using cutting-edge analytical tools, AI and ML, MAPTUAL delivers predictive insights to pharma commercial teams on a real-time basis enabling precision targeting, better resource utilization and commercial agility. All this in one software as a service (SaaS) package that works with the data you already buy. A customer insights tool that integrates the data you already have from across internal and external sources. MAPTUAL applies unique and proprietary algorithms to deliver real-time, predictive insights to your sales and marketing teams so they can deploy their resources more efficiently and create hyper-personalized customer engagement. Refine customer targeting using market drivers. Adjust them in real-time as necessary. Measure, optimize and hyper-personalize the right message to the right HCP using the next best channels in order to deliver the next best experience. -
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Retina
Retina
Predict future value from day one. Retina is the customer intelligence solution that provides accurate customer lifetime value metrics early in the customer journey. Optimize marketing budgets in real-time, drive more predictable repeat revenue, and elevate brand equity with the most accurate CLV metrics. Align customer acquisition around CLV with improved targeting, ad relevance, conversion rates & customer loyalty. Build lookalike audiences based on your best customers. Focus on customer behavior instead of demographics. Pinpoint attributes that make leads more likely to convert. Uncover product features that drive valuable customer behavior. Create customer journeys that positively impact lifetime value. Implement changes to boost the value of your customer base. Using a sample of your customer data, Retina delivers individual customer lifetime value calculations to qualified customers before you buy. -
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Wyng
Wyng
Wyng is the world’s leading Privacy-First Marketing platform. Built on a zero-party data API and privacy by design principles, Wyng makes it easy for brands to deliver customer experiences that are always welcome, relevant, and compliant. More than 250 brands and enterprises use Wyng to build deep, trusted relationships with their customers. Build from dozens of Wyng templates or create your own custom interaction to engage customers, earn data, and build trust. More engaging, relevant experiences drive conversion, earn data, grow loyalty, and increase purchases. Build world-class, branded experiences in minutes. Use accurate, obvious zero-party data instantly for personalization and insights. Consent-driven zero-party data delivers better results without any privacy concerns. Accelerate your team with Wyng services and leverage flexible, enterprise-grade tools to move with the speed of the market. -
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ReSci
Retention Science
We empower innovative marketers with artificial intelligence to deliver relevant experiences to their customers. Out with the old and in with the new. No more drips or series, just intelligent lifecycle marketing automation so you can achieve more in less time. Our platform uses artificial intelligence to automate your emails, outperforming rules-driven campaigns and saving you time—and headache. Some of the world’s most recognizable brands trust ReSci for performance and deliverability. Our AI makes 7 billion predictions each day. Our award-winning platform Identifies hidden patterns in your customer data to help make impactful data-driven decisions. We predict each customer’s purchasing intent, affinity towards a specific product, where they are in the purchasing cycle, and more. The first Customer Data Platform with AI predictions at its core. Manage your customer relationships and get insight into their behaviors and patterns, as well as see predictions for all your users. -
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Ascent360
Ascent360
Ascent360 is a customer database platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop segmentation tool, our software puts the power back in the hands of the marketer enabling list creation and campaign deployment in a matter of minutes. Our software integrates with the systems you already have in place to compile your data into a single cloud based customer database. Customer analytics and predictive models such as RFM, lifetime spend, and customer/prospect ratio are then derived to help guide your marketing strategies. Our customer segmentation software and third party integrations makes it easy to build and execute and deliver omni-channel campaigns to your customers and prospects. -
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Qinship
Qinship
Qinship gives Salesforce customers the power to leverage and maximize customer data to generate hyper-targeted audiences in real-time. Increase revenue and realize cost-efficient ad spending on one platform. Qinship provides an advanced e-commerce marketing platform that empowers B2C companies to develop deep customer insights and increase brand loyalty. Qinship delivers a secure, scalable and cloud-based solution that enables B2C e-commerce companies to better identify, segment and score customers in real-time and increase customer lifetime value and loyalty. With Qinship, marketers can market with significant relevance, see direct attribution ROI on media spend and deliver a more personalized experience to customers and prospects. -
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Netmera
Netmera
With Netmera, it’s easy to keep track of your customer engagement as well as the behaviors that occur on your website or mobile application retrospectively. Through segmenting and targeting your users in real-time, you can reach them with the most well-fitting message. You can divide your existing and/or potential customer groups into smaller segments that are similar to each other, according to their demographic information, consumption habits, and behavior on your mobile application and website. Netmera allows you to create profiles of your users by combining data from your apps, websites, CRM systems, or any other first-party or third party data. You can filter and target millions of users based on any customer profile attribute (Gender, Name, Occupation, City, Language, etc.) by a click of a button, in seconds. SDKs and open API’s make it easy to create and maintain a complete user profile. -
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Insider One
Insider One
Insider One is an AI-powered customer engagement and omnichannel marketing platform that unifies customer data, personalization, predictive intelligence, and journey orchestration into a single system so teams can deliver real-time, personalized experiences across channels such as web, app, email, SMS, WhatsApp, push notifications, and site search without switching tools. It learns from customer behavior to predict interests and next actions, enabling marketers to segment audiences with precision, trigger automated journeys, and optimize campaigns with real-time AI that anticipates needs and maximizes engagement and conversions; it includes an integrated Customer Data Platform (CDP) that consolidates data from 100+ connectors to create unified profiles for tailored messaging and intelligent recommendations. Users can design and automate connected experiences on a visual canvas with triggers and conditions, run AB tests, and launch personalized interactions. -
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Syntasa
Syntasa
A new kind of technology built for digital professionals Syntasa is a self-service web application that enables digital teams to connect first-party behavioral and enterprise data, build and deploy your customized models, run in a private cloud, and activate across channels. -
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BlueVenn
Upland Software
Customer Data Platform and Omnichannel Marketing Hub. Unify every customer interaction, from all devices and channels, and deliver personalized, omnichannel experiences that increase customer engagement and lifetime value. BlueVenn is a unified customer data management, compliance and customer journey orchestration platform, with analytics and machine learning, to drive highly targeted personalized engagements. Our unique drag & drop customer analytics, segmentation and predictive tools put customer insights at your fingertips, whilst the omnichannel customer journey builder personalizes every online or offline customer touch-point.Starting Price: $2,333 per month -
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DealSignal
DealSignal
DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency, performance and results. Precisely target the right buyers, personalize your outreach, and drive more conversions. The DealSignal platform provides access to 600M+ global companies and contacts with over 100 data points, including detailed account profiles, contact profiles, verified emails, corporate & direct phones, social URLs, and mailing addresses – all with 97%+ accuracy and a 100% data guarantee. Optimize your lead scoring and routing, accelerate sales follow-up, personalize conversations, and maximize conversion rates. Better sales and marketing performance starts with better data. Refresh, enrich & reverify your data automatically, on a schedule. Eliminate time wasted on manual data research. Build precise decision-maker lists that enable multi-touch, multichannel campaigns and cadences that deliver higher conversions and build more pipeline faster.Starting Price: $399 per month -
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Proem Sports
Proem Sports
Proem Sports is a leading Customer Data Platform (CDP) tailored for the sports industry. Our platform enables rights holders to consolidate various fan data touch points into a single, comprehensive system. With Proem Sports, you can create detailed single fan profiles and develop highly specific segments based on behavioral, transactional, and demographic data. This segmentation allows for personalized marketing campaigns that resonate with your fans, enhancing engagement and loyalty. Our platform empowers you to engage with the fan universe & monetize zero-party, first-party, and third-party data, fostering deeper relationships with your audience. With Proem Sports, you can: Unify and transform your fan data into actionable insights. Craft compelling experiences that drive fan engagement. Build a brand that your fans and partners will love. -
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Thrivify
Thrivify
Thrivify is a digital customer verification and audience activation platform that helps online businesses and ecommerce stores turn verified visitors into revenue in real time by combining verified audiences, zero-party data capture, and on-site activation tools into a single system. It enables companies to create customizable verification portals that collect authenticated customer identities and preferences before users access exclusive offers, gated content, or promotions, giving brands accurate first-party and zero-party data instead of anonymous or cookie-based tracking. Thrivify’s process lets visitors verify their details instantly on site and immediately receive personalized offers or incentives, boosting engagement and conversions while improving data quality for segmentation and targeting.Starting Price: €220 per month -
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Acquia CDP
Acquia
Unify customer data from multiple sources into a single, persistent customer ID. Equip cross-functional teams with machine learning insights, powering 1:1 segmentation at scale. Evolve your marketing strategies and elevate customer experiences with centralized data that delivers impactful insights. Use behavioral insights to build seamless experiences across multiple channels. A better customer data picture improves personalization, giving your marketing strategy and decisions a sharper focus. Give your whole organization universal data access to empower proper analyses at individual and aggregate levels. Utilize predictive models to craft individualized content based on behavioral data. Use persona models that create customer segments based on a vast variable pool. Deploy recommendation models to determine the next best actions for customer segments and individual customers. -
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LayerFive
LayerFive
LayerFive uses patent-pending AI technology to resolve consumer identities across all enterprise data sources, both online e.g., website and mobile apps, and offline e.g., CRM, Loyalty, Order Management etc., and builds a unified consumer profile. Using this as a core platform, we help improve marketing ROI by 2X+ with our omni-channel attribution, consumer journey analytics solutions as part of the 360 Marketing Analytics product. Additionally, we help enterprises comply with data privacy regulations e.g., GDPR, CCPA etc. by making consumers’ profile available directly to the consumers for self-serve privacy compliance, helping enterprises save cost while reducing the risk of non-compliance. Deterministic and patent-pending probabilistic identity resolution technology to unify consumer data across all enterprise data sources. LayerFive’s first-party tag to collect highest fidelity data from enterprise website without impacting data quality due to third-party cookie loss.Starting Price: $499 per month -
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Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
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GrowthLoop
GrowthLoop
GrowthLoop is the company behind the #1 G2 rated AI-powered composable CDP. The world’s most advanced marketing teams rely on GrowthLoop’s cloud-native platform to unleash the power of their first-party data to grow revenue, increase conversion rates, and improve retention & loyalty. Enterprises get the benefit of compounding growth by activating a self-reinforcing marketing loop: AI agents that build audiences on the data cloud, omni-channel journey orchestration, and results that are automatically turned into actionable suggestions for their next campaign. Built for marketers, GrowthLoop is trusted by brands like Indeed, Mercari, NASCAR, and Express. -
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Fulcrum
Fulcrum
Make better decisions on how to interact with your customers by collecting user behavior data in real-time to provide your customers with relevant messaging and recommendations. With Fulcrum, you can create in-the-moment experiences that accelerate customer engagement, improve brand loyalty and increase conversion rates. Fulcrum provides solutions for digital agencies, marketing teams, sales departments, and more. Using Fulcrum makes it easy to segment customers and deliver personalized experiences across all your marketing channels, like providing content recommendations for your customers that connect them to your brand and retain their loyalty. Fulcrum can personalize a campaign experience in real-time to create a more relevant experience and increase conversions via an automated workflow. Fulcrum uses AI to identify and respond in real-time to known and anonymous customers to advance engagement and increase conversion.Starting Price: $5,000 per month -
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Netcore Cloud
Netcore
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels -
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rgOne
RedPoint Global
rgOne, Redpoint Global’s fully integrated solution, delivers you a single point of control to connect customer data and execute marketing campaigns. So your customers can achieve the real-time, hyper-personalized experiences they demand. Capture all that's knowable about every individual customer. To create all that's accurate and continually updated, in one Golden Record. Generate your next best offer, action and message. In the context and cadence of each customer. Deliver consistent and personalized experiences across all customer touchpoints. With our flexible cloud architecture and open garden approach, you stay in control. With a deployment that serves your enterprise goals and meets your security needs. Move from mass marketing to real-time, 1to1 personalized marketing. With rgOne’s unrivalled capabilities in customer data management, automated machine learning and intelligent orchestration. -
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Oracle Marketing
Oracle
Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies. -
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Bridg
Bridg
Discover the first customer data platform purpose built for brick and mortar retailers and CPG brands. With Bridg, credit and debit cards become loyalty cards. Loyalty tactics can now be used across all customers, enabling retailers and CPG companies to enjoy the same rich insights, targeted marketing capabilities, and closed loop measurement as digital brands. Tap into Bridg’s exclusive offline identity resolution capabilities that deliver industry leading accuracy levels and match rates. Match transactions to a single person even when customers use different cards across online and in-store channels. Leverage pre-defined standard dashboards that display core customer behavior, utilize preferred business intelligence tools, or use SQL for advanced analytics. Uncover timely and relevant insights with continuous, ongoing transaction updates to customer profiles. -
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Lexer
Lexer
Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. -
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ZEPIC
ZEPIC
ZEPIC is an AI-infused Customer Engagement Platform that delivers hyper-personalized experiences throughout the customer lifecycle. With Zenie AI at its core, it unifies data, automates cross-channel campaigns, and provides actionable insights, empowering marketers to excel. The platform's built-in CDP offers a 360-degree customer view, driving intelligent audience segmentation and omnichannel activation. ZEPIC's award-winning, intuitive interface enables businesses of all sizes to create impactful marketing campaigns without the need for technical expertise— accelerating business growth.Starting Price: $30/month -
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Audigent
Audigent, a part of Experian
Audigent is a leading platform for data activation, curation, and identity solutions. Its innovative technology harnesses privacy-compliant first-party data to enhance media addressability and monetization at scale, all without relying on cookies. As one of the first data curation platforms powered by its proprietary identity solution, Hadron ID™, Audigent is reshaping the programmatic advertising landscape. Its cutting-edge products, SmartPMP™ and ContextualPMP™, leverage artificial intelligence and machine learning to deliver consumer-safe data packaged with premium inventory at scale. Trusted by the world’s largest brands and global media agencies, Audigent supports over 100,000 campaigns monthly. Its verified, opt-in data solutions drive revenue for leading publishers and partners such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and more. -
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Simon AI
Simon AI
Simon AI is an AI-powered marketing platform designed to help organizations activate customer data and automatically launch personalized campaigns across digital channels. It combines a composable customer data platform with autonomous AI agents that analyze customer behavior, contextual signals, and business data to create highly targeted marketing experiences. Instead of requiring marketing teams to manually segment audiences or run complex queries, Simon AI allows marketers to set business goals, such as increasing conversions, preventing churn, or driving repeat purchases, and the system’s AI agents handle the data preparation, insights generation, and campaign execution. It integrates customer, transactional, and contextual information such as browsing behavior, inventory availability, weather changes, social signals, and other real-world events to trigger relevant marketing actions in real time. -
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Turn anonymous visitors into loyal customers. Offer seamless engagements, build trust, and deliver personalized digital experiences to businesses, partners, and customers. Offer seamless, personalized B2C engagements. Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C. Onboard customers quickly with intuitive user registration. Drive personalized engagements by using social login workflows. Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options. Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences. Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.
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Poltio
Poltio
We help the world's top brands access, engage with and learn from their users with interactive content and declared data. Build a mutually beneficial relationship with your users, engaging them with interesting and useful interactive content. Generate leads delivering customized offers and incentives based on user personas created on the fly. Direct user engagement, develop real-time insights, and analyze results with our dashboard and reports or the help of our experts! Easily create and share fun, engaging, non-intrusive interactive content embedded in and across your own digital channels. Create a highly engaged user base. Understand your users on a deeper level with every interaction with declared, first-party data collected with transparency and in compliance with GDPR and CCPA. Launch a powerful ongoing engagement and declared data strategy with our turnkey SaaS solution. Our SaaS platform was developed based on five years of experience processing over 10 million engagements.Starting Price: $40 per month -
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WebMaxy eGrowth
WebMaxy
WebMaxy eGrowth is an all-in-one eCommerce management platform that gives you direct access to customer data & interactions in one place. It integrates your data and tech stack seamlessly and begins to produce marketing reports. Analyze your different marketing channels to learn about their conversions and revenue contribution. Use different attribution models to analyze the performance of distinct marketing channels and make smart investments. Execute customer segmentation to target customers precisely with personalized messages. Automate your SMS, WhatsApp, & Email campaigns to drive customers to the end of the funnel.Starting Price: $99 -
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Actito
Actito
Improve your customers' and prospects' experience at every stage of their journey with Actito's Activation Platform. Actito's real-time personalization and omnichannel marketing automation capabilities enable you to deliver the right message, at the right time, through the right channel. Accelerate conversion and increase revenue. Capture and blend all your data sources in one place to support all your tools of engagement, in the spirit of GDPR. Address your customer by name and push personalized offers to them that you know are relevant and timely. The richness of the Actito data model enables you to respond intuitively and accurately, regardless of how your customers like to do business. Construct unique marketing programs around individual customer needs and keep a dialogue going for the life of the relationship. Test all your ideas, however ‘silly’ and launch imaginative campaigns that get a clear and personal message across at exactly the right time.Starting Price: $500.00/month -
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NIQ Activate
NIQ Activate
Helping retailers and brands collaborate to grow customer value. Omnichannel personalization, retail media, and data monetization solutions for grocery, drug and specialty retailers and their brands. Self-serve customer analytics and targeting, powered by data science automation. AI-driven one-to-one marketing interactions at scale across all channels. Out of the box brand collaboration. Monetize your data and media assets. Leveraging AI, NIQ Activate's retail media solution enables retailers to increase their margins by accelerating the launch of their retail media network with an end to end solution for data management, automated activation and measurement & attribution. NIQ Activate's’ retail media solution enables retailers and brands to proactively identify risks and opportunities for offers and advertisements. Leveraging NIQ Activate's predictive audience-building powers to create hyper-targeted ads that match the customer preferences and the brands’ objectives. -
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Braight
Braight
Enrich your business with simple and adaptable AI-based solutions that outperform traditional processes and increase the accuracy of your scoring process through our AI-predictive technology. We deliver accurate and unique online behavioral data on customers. Braight’s AI customer segmentation solution will help you gain deeper insights into your customers' behavior through intelligent customer segmentation and predictive behavioral analysis of vast quantities of customers’ online behavioral data. This solution has been developed to boost revenues from cross-selling by identifying our client’s customers who are more likely to convert. Meanwhile, our enhanced segmentation solution enables our clients to better segment and target audiences, allowing for a higher level of message personalization and, consequently, a better response rate to digital campaigns. These solutions provide invaluable insights into the past, current, and future behaviors of customers. -
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Amperity
Amperity
Built for precise, scalable identity resolution, Amperity’s platform delivers on the promise of a complete customer 360 foundation. Starting with a novel approach to resolving identities at scale, learn how we've revolutionized how brands harness the power of customer data. Turn raw customer data into fuel that powers your organization across marketing, analytics, and IT. Skip the data wrangling and query quagmires. Deliver accurate, high-impact insights throughout your organization. Speed, scale, and security to handle the largest datasets easily while respecting user privacy. Our expert teams work with you to get up to 10X return on your investment. A CDP for the entire organization, no matter who needs to use it or what tools need to be connected. Our approach makes sense of messy data and lets you put it to work, fast. Industry-leading value & guidance. Patented, AI-driven Customer 360.
