Audience
Companies interested in a social CRM and marketing automation platform for WeChat
About Knight
Track visitors behavior to find the most suitable marketing channel. Monitor the effectiveness of marketing activities across channels by analyzing the exposure, access, and user acquisition of marketing content across those different channels. Integrate all touch point data from different user path ways. (e.g. official website, WeChat, email, content marketing, exhibitions) to achieve cross-channel attribution. Compare customer acquisition and conversion effects of each channel, allowing marketing strategies to be optimized in a timely manner. Online form - automatically collate the information when a customer completes an online form and add the customer to the contact list. Knight supports different types of forms to suit various marketing scenarios, such as advertising landing page, official website registration, event registration, etc. Identifiable QR code - embed a QR code in emails, articles, offline materials etc. to monitor call-to-action activities.