Salesforce Data Cloud
Salesforce Data Cloud is a real-time data platform designed to unify and manage customer data from multiple sources across an organization, enabling a single, comprehensive view of each customer. It allows businesses to collect, harmonize, and analyze data in real time, creating a 360-degree customer profile that can be leveraged across Salesforce’s various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. This platform enables faster, more personalized customer interactions by integrating data from online and offline channels, including CRM data, transactional data, and third-party data sources. Salesforce Data Cloud also offers advanced AI gents and analytics capabilities, helping organizations gain deeper insights into customer behavior and predict future needs. By centralizing and refining data for actionable use, Salesforce Data Cloud supports enhanced customer experiences, targeted marketing, and efficient, data-driven decision-making across departments.
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Oracle Unity Customer Data Platform
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes. Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment. Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile. Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile. Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository.
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CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.
The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys.
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Ometria
Create marketing experiences your customers love. AI-powered customer insight and cross-channel marketing, by Ometria, which is the customer data and marketing platform for retail. Ometria gives marketers the ability to create personalized experiences throughout the customer journey. Ometria brings together data from all customer touchpoints to build a unified profile of each shopper. The platform uses AI to analyze customer behavior and provide insights that are directly actionable in marketing campaigns. Ometria’s marketing platform enables you to create personalized marketing experiences across relevant channels and touchpoints. We get it. You’re stuck using technology that wasn’t designed for offering customers individually tailored experiences. It’s hard to predict customer behavior and tastes, and even harder to create campaigns, at scale, that appeal to them as individuals. Ometria replaces and upgrades your existing ESP, helping you create great marketing experiences.
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