C5i Incivus
Incivus is C5i's AdTech platform, leveraging GenAI to empower digital marketers in predicting and enhancing ad performance both pre-flight and in-flight. By harnessing the power of predictive analytics, Incivus enables progressive marketing teams to forecast the creative effectiveness of their digital ads, thereby facilitating improvements in their ROI, expediting campaign launches, and optimizing their ad spend.
What sets Incivus apart is its unparalleled capability to conduct in-depth analysis of digital video and display ads, equipping marketers with the insights needed to drive data-informed decision-making. This comprehensive approach not only enhances the precision of ad performance predictions but also provides valuable guidance for refining ad content and targeting strategies.
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Caliber
Caliber is a stakeholder intelligence platform that helps organizations understand the people who shape their success. We collect, analyze, and interpret diverse data about customers, suppliers, investors, employees, and other key stakeholders to provide real-time insights that strengthen relationships, build trust, and improve outcomes.
As the world's leading stakeholder intelligence platform, we've conducted over 4 million stakeholder interviews across 60+ countries, serving CEOs, CCOs, CMOs, CHROs, and other executives who want to connect their communications, marketing, IR, and HR activities to measurable outcomes.
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Nielsen Ad Intel
Advertising intelligence to help you get ahead of the competition. In today's complex and crowded media landscape, consumers have access to more content on more platforms than ever. To stay ahead, companies need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. But how can you control the advertising activity of the rival brand on all platforms without turning a 40-hour work week into a 60-hour work week? Nielsen Ad Intel is the most comprehensive source of local, national and international advertising spending data available today. Our platform enables advertisers, agencies, publishers, and advertising platforms to monitor advertising activity on television, digital, audio, searches, social media, print media, outside the home, and cinema. Ad Intel helps customers navigate the crowded media landscape with actionable information to identify potential customers and analyze brand strategies.
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adjinn
Get data on online advertising campaigns, in all sectors, of all brands, and in all media. Learn how your campaigns are developing and those of competitors in real-time and save time with automatic reports and alerts. Control your online media plan and compare your advertising activity with your competition, and take care of your brand safety, knowing exactly where your ads have been. Find new customers and improve your proposals by analyzing the activity of brands and media, and provide the best customer service to your clients. Know the media used by each advertiser, discover the most used formats and optimize your commercial offer. With adjinn you can access information through Reports and Alerts. Plan your periodic reports and analyze them while taking your coffee. Do not miss any news of industries or brands that interest you by activating all the alerts you need. Get information about leads & customers’ strategies, knowing the inside out of what has happened with their ads.
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