InMobi

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.

Native advertising can be overwhelming without the right technology and expertise. Zemanta makes it easier. Zemanta provides direct access to 35+ networks and exchanges designed for native promotion (ie. Outbrain, Sharethrough, Triplelift) to drive traffic and audience. Key features include: - Complete Transparency – Network media spend, data costs, CPCs - One insertion order (IO) to manage budgets across 25+ networks and exchanges - Web analytics integrations to measure post-click performance - Real-time reporting and optimizations - Massive scale — over 250MM US unique users - Audience targeting based on 1st and 3rd party data Upload and manage thousands of ads within a single library. Zemanta dynamically formats your creative assets for every native ad unit. Improved visibility across channels. With a single insertion order, manage budgets across 35+ sources in real time.