Ibotta Performance Network

About Ibotta Performance Network

The Ibotta Performance Network is a leading U.S. promotions network that empowers brands, retailers, and publishers to influence consumer shopping and purchasing behavior. By facilitating large-scale promotion distribution and providing insights into the long-term impact of performance marketing investments, the IPN creates a vibrant and reliable rewards ecosystem benefiting all stakeholders. Brands can reach 91% of American households through the IPN's connections with retailers, publishers, and Ibotta's own digital properties, engaging shoppers across key channels throughout their shopping journey to drive true incremental sales. The IPN offers a pay-per-sale model, ensuring brands only pay for actual units moved, not clicks or impressions. This approach has led advertisers on the IPN to average 42% of conversions being new-to-brand, a 70% shorter purchase cycle, and a 42% incremental sales lift. Retailers and publishers benefit from access to over 900 daily digital offers.