Audience
Banks that need a marketing automation solution
About IC Marketing Automation
Most Banks are concerned about providing a good experience for both current and new customers, but are unprepared and need to develop capabilities to deliver customization at scale. That is why having a marketing automation tool is essential, and if it is also specialized in the needs of financial institutions, the results are undoubtedly optimal. Through our platform, the Bank will be able to transform the sales capacity and personalization of the Bank's message through micro-segmented campaigns. And you can go from managing multiple campaigns to a tool that automates most of the repetitive tasks, freeing up team time to focus on the value of the offer and have relevant conversations with customers. Comprehensive process management, from lead generation to customer conversion. Automated prioritization of campaigns and messages based on Machine Learning. Dynamic content personalization based on customer information and specific offers.
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MeridianLink Engage
MeridianLink® Engage is our marketing automation solution with a direct integration to MeridianLink loan origination and deposit account opening software. It empowers institutions to launch highly targeted, compliant, and personalized campaigns across email, SMS, digital banking, and direct mail. By leveraging real-time customer data and advanced segmentation, MeridianLink Engage can drive deeper relationships, higher conversions, and stronger retention—all through a simple, efficient campaign builder made for the speed and complexity of modern financial marketing.
Our integrated digital platform supports the entire consumer financial journey—including deposit account opening, consumer loan origination, mortgage and indirect lending, data analytics, marketing, and collections—while connecting with hundreds of trusted vendor partner solutions. Visit our website to learn more.
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Micronotes
We understand your needs through our experience with banks and credit unions of all sizes and have started millions of hyper-personalized conversations without requiring human capital or massive marketing spending. Our tech stack combined with Experian data automates the process of spotting and winning back mispriced loans your customers/members hold with competitive institutions through prescreen marketing. We use AI-driven engagement to grow your deposit business by plugging deposit leaks, increasing direct deposit business, and capturing new deposit business. The more products a customer/member adopts, the less likely s/he is to leave, so we ensure customers/members get more out of their banking relationship by adopting more products and services that make banking easier. The unique combination of credit data and core data coupled with machine learning and automation allows you to scan your consumer base and uncover other banking relationships.
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-SMS Marketing: tailor-made messages based on customers' individual preferences
-Email Marketing: personalized newsletters & email campaigns based on an audience's behavioral data
-Transactional Email: automated emails to customers on important data regarding their transactions
-Marketing Automation: rich forms & customer data capture, automation of repetitive marketing tasks, and tracking of marketing campaigns
-Two Factor Authentication: a second layer of security with fallback through SMS, Voice, Viber & Missed Call
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Prisma Campaigns
The Agile Marketing Platform for Financial Services.
We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale.
Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey.
From insights to action:
Effectively orchestrate real-time segmented campaigns.
1-to-1 personalized messages:
Deliver personal and contextual messages and increase conversion rates.
All-in-one platform:
Manage all your channels from a single place: mobile, web, email, sms, push and more.
Fast and easy integration:
Plug and play easily with our SDK and go live in less than 6 weeks!
#BeRelevant!
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Integrations
No integrations listed.
Company Information
Infocorp Group
Founded: 1994
Uruguay
infocorpgroup.com/en/ic-marketing-automation-en/
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Product Details
Platforms Supported
Cloud
Windows
Mac
iPhone
iPad
Android
Training
Documentation
Live Online
In Person
Support
Phone Support
24/7 Live Support
Online
IC Marketing Automation Frequently Asked Questions
IC Marketing Automation Product Features
Marketing Automation
Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
A/B Testing
Artificial Intelligence
