Golden Record

WinPure Clean & Match is WinPure’s award-winning data cleansing and data matching software suite, specially designed to increase the accuracy of business or consumer data. This software suite is ideal for cleaning, correcting and deduplicating mailing lists, databases, spreadsheets and CRMs. WinPure™ Clean & Match will help save your business time and money. * Increase the accuracy of virtually ANY list, spreadsheet, database, CRM, etc. * Locally installed Windows software so no need to worry about security as all processing is done on your own systems * Save hours of valuable time cleaning and removing duplicated records from your lists or databases using built-in sophisticated fuzzy and phonetic match algorithms. * Affordable licences available with World Class Support & Training. * Free Demo with Live Online Training available.

The foundation of our matching software, matchit® is designed specifically to deliver results that mirror human-like perception, at scale and without preprocessing. Using Artificial Intelligence, a proprietary phonetic algorithm, lexicons, and a contextual scoring engine, matchit defeats the errors, inconsistencies, and challenges commonly found in contact and business data. Conventional matching solutions require a user to define matching logic, which is a combination of functions and off-the-shelf fuzzy algorithms, used to produce an alphanumeric value. This alphanumeric value, or ‘match key’, forms the basis for comparing two records together and ultimately finding matches. Unlike conventional matching solutions, matchit doesn’t rely on a single comparison between match keys to find a match. Instead, matchit evaluates records contextually, running a variety of comparisons and scoring them individually to grade similarity between all the relevant elements that make up your data.