Audience
Data-driven enterprises and product teams seeking a solution to convert raw first-party data into actionable insights and scalable data products
About FirstParty
FirstParty is a data monetization platform that helps companies assess, organize, and deploy their first-party data assets. It employs a proven quantitative methodology, combining full technical documentation of current data, a proprietary 16-point quality assessment, and commercial market-opportunity analysis, to reveal intrinsic value and pinpoint use cases. Its transformation engine ingests and cleanses vast volumes of unstructured transactions, structuring and staging data at near-instant speeds to turn billions of messy records into actionable assets. For deployment, FirstParty provides modules for internal utilization, enabling data-driven decision-making and operational efficiency through customer, product, and process insights, and external monetization, anonymizing, and packaging data products to expand addressable markets and drive new revenue streams.