Audience
Websites that want to do an audit of their website tags
About Falcon Tag Audit
Is your digital implementation giving you the correct metrics? Are you overcounting or undercounting your visitors? An intelligent system for website performance monitoring and capturing key metrics with tag audits that help you understand how your website is performing. Falcon retains a time lapse of the website that can be used as a way back machine to track changes and target key areas for improvement. Explore how managing these small pieces of codes can play such an enormous role in simplifying your business ecosystem. We can guide you with a well-designed tag management solution to increase marketing agility, data accuracy, better governance, and accelerated performance. Don’t let a sluggish page download hinder your conversions by altering your customer satisfaction with fewer page downloads.
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ObservePoint
Automatically audit and monitor your data collection technologies and user paths to ensure accurate and secure customer data. Automatically test and validate your website technologies to ensure accurate data collection and insights. Audit your cookies and tags to know what data is being collected, who is collecting it, and where they are sending it. Standardize campaign tracking and automate page testing for accurate customer journey insights and smooth experiences.Set up regular audits of your web properties to uncover potential tagging errors, such as duplicate, missing, or unauthorized tags. Validate the data you’re collecting so you can make better decisions for your customers and your company. Connect to any WiFi-enabled device and run test scripts on the spot to ensure data collection matches your expectations.
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The Tag Monitor
The Tag Monitor is your safeguard to stop code from messing up your data collection or website performance. Monitor all your tags, across all your users, every browser and device. Receive real-time alerts when a tag malfunctions or an error is found.
Tags are the center of all your marketing efforts, they are vital for your retargeting, audience building and web analytics. Make sure you don’t miss any valuable data.
Campaigns such as Google Pmax and Meta Advantage+ are increasingly self-steering and self-learning. Such campaigns are vulnerable to false optimizations when something goes wrong with the data tracking.
A lot manual work is involved in testing the digital analytics implementations after each new release. This takes a lot of time, is error-prone and only covers a minimal set of tests.
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Tag Pilot
Complete eCommerce tracking plugin with premium events coverage, compatibility, and dedicated support. The simplest, ultralight, self-hosted consent/cookie banner is compatible with Google Consent Mode v2. Affordable server GTM hosting with powerful extensions. Tracking audits, complete installations, and tailor-made customizations. Choose between the bottom bar and central modal view to match your website UX. Enable an opaque “wall” that prevents the user from interacting with the page before making their consent decision. Use native Google Tag Manager consent mode features like the consent overview screen and additional consent checks to ensure all tags adhere to your policy. Control every item on the list, specify the default value, and if given, consent is required. Settings view can be opened from the link that you can add to the page footer. The settings view allows the user to select every consent type individually.
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TagControl
Every time you add a tag to your website, you give unknown vendors access to your data. Find out which tags pose a security risk and block them with one click. Marketers need martech tools to build more effective digital campaigns, but for every tool added to your site, numerous unknown vendors get access to your data. Watch the video to learn how TagControl mitigates the risk. If you're like most enterprise companies, your marketing team has an abundant martech stack, which is powered by tags you add to your website. These tags give your vendors access to the data they need to fulfill their commitment to you. The problem is, they often give access to other unknown parties too. Hidden in the code of the tags provided by your martech vendors are additional tags that also give their partners access to your user data (without your permission). These are called piggyback tags, and they can cause security issues, violate privacy laws, and degrade the user experience.
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Pricing
Free Trial:
Free Trial available.
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Company Information
Nabler
Founded: 2004
United States
www.falconweb.io
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