Eyetracker

Eye tracking is a unique behavioral research method measuring eye gaze – i.e. the positions and movements of the eye, to show us what the consumers are (or are not!) looking at. Our Eye tracking tests are done remotely, which cuts down costs, saves time, and enables us to conduct studies in over 40 countries globally. Innovate to understand the world’s consumers: go beyond long surveys and focus groups. Remote behavioral testing is 2 times faster and cost-effective, enabling testing on a global scale. Multiple methods ensure the highest predictability. We develop cutting-edge shopper and digital environments. The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion.

Use our smartphone eye tracking technology to measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand. Learn about users' behavior by reviewing video replays, heatmaps, clicks, test duration and task completion. Learn about the elements that draw attention and that really matter. Users and consumers can take part in your test using their smartphones in their natural environment. Get reliable data and conduct your remote studies with confidence. Save up to 80% of time and 70% of total investment compared to in-lab testing with the same quality and value. Review and analyze the results instantly on Oculid's platform. Analyse and compare the results between test participants and tasks and create charts based on your selected metrics such as Taps and fixations. See the results from the moment each test participant completes and uploads their results.