TELUS Trade Promotion Management Reviews in 2026

Audience

Companies looking for an advanced Trade Promotion Management solution

About TELUS Trade Promotion Management

TELUS Trade Promotion Management’s offerings (formerly Exceedra) are delivered via a SaaS platform that empowers consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels.

Our offerings allow CPG companies to:

Increase forecast accuracy.
Plan, approve, and execute promotions.
Manage contracts, claims, and deductions.
Optimize trade promotions for sustainable growth.

Key features include an AI Assistant for instant guidance and insights, advanced analytics with pre-built and custom reports, and enterprise scalability with multi-language/multi-currency support. Our architecture is cloud-native for rapid deployment, ensuring simplicity, support, and synergy for global CPG operations.

Gain a competitive advantage with our proven technology and deep CPG industry expertise. Discover how TELUS TPM can elevate your promotional performance.

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Trade Promotion Master

Trade Promotion Master™ offers the functionalities to radically improve your promotional process based on the maturity of your market and business needs. We offer a true end-to-end predictive trade promotion management solution combining zero touch planning, optimization and evaluation from a single point of entry.

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ease 0.0 / 5

features 0.0 / 5

design 0.0 / 5

support 0.0 / 5

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