Elite Site Optimizer Integrations

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

Using Search Console tools and reports, you can measure your website's search traffic and performance, correct problems, and make your website stand out in Google Search results. Find out which queries lead users to your content, and analyze impressions, clicks, and your website's position in Google Search. Submit specific sitemaps and URLs for tracking. Check your index coverage to make sure Google knows the most recent version of your website. Receive email alerts when Google detects problems with your website. Check which URLs have been affected and notify Google when you have fixed them. The URL inspection tool provides detailed crawling, indexing and publishing information about your pages, which it gets directly from the Google index. Monitor, test, and control your AMP pages with Search Console tools and reports. Test and improve the mobile usability of your website with custom reports.

You can run it against any web page, be it public or require authentication. It has audits of performance, accessibility, progressive web apps, SEO and more. You can run Lighthouse in Chrome Devtools, from the command line, or as a Node. You simply give Lighthouse a URL to audit, it will run a series of audits against the page, and then generate a report on how good the page was. From there, use the audits that have failed as pointers on how to improvise the page. Each audit has a reference doc explaining why the audit is important, as well as how to fix it. Lighthouse Viewer requires the JSON output of a Lighthouse report. The following list explains how to get the output in JSON format depending on which Lighthouse stream you are using.