Qualtrics XM for Strategy & Research
Software for advanced quantitative and qualitative research to design products people love, increase market share, and build enduring brands that accelerate growth. Bring sophisticated quant and qual research together with powerful analytics in a single easy-to-use platform to help everyone make the right moves to take your organization forward. Uncover market trends, track changing behaviors, and identify unmet needs with a single platform for all your research to shape your organization's strategy. Conduct smarter, faster research by bringing quantitative and qualitative techniques and analysis together. Humanize data and bring it to life through video feedback. Build your own research panel or buy access to third party samples on-demand. Recruit, manage and reward panelists without leaving the platform.
Learn more
MarketCast
MarketCast is a global marketing research firm that combines marketing expertise, AI, and data science to help brands maximize the impact of their advertising and build long-term customer loyalty. Their innovative Research Platform integrates AI models and data science to accelerate the design, delivery, and analysis of research insights. With over 600 researchers, technologists, and data scientists, MarketCast serves more than 80% of the top U.S. advertising spenders. They focus on audience targeting, creative optimization, and brand fandom development to help clients achieve measurable marketing effectiveness. The company’s unique fusion of primary research, AI, and big data solves complex challenges in marketing, content, and product development. MarketCast is recognized as a Top 10 global marketing research provider, trusted by leading brands worldwide.
Learn more
YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.
Learn more
Insightrix Communities
Create inspiring online communities with Insightrix Communities, a leading online community software for brands and organizations looking to co-create with their customers or stakeholders. Insightrix Communities offers market researchers, communicators, and engagement professionals a complete solution to their research and community consultation needs. The platform features robust online community management tools, quantitative research and qualitative research tools, and a best-in-class user experience that is second to none.
Learn more
