Audience
Companies and advertisers looking for a software solution to optimize their market analysis and media monitoring
About DRMetrix
The DNA of direct response has been discovered. Technology and industry experts on two continents have come together to create a system capable of monitoring national cable networks 24/7/365. Like finding a single strand of DNA, intelligent and automated technology analyzes the digital attributes of every commercial and program to find new brand-direct as well as direct spots and infomercials. Patented pattern recognition technology detects each time a spot or infomercial airs. The first ACR solution to monitor commercial grade network feeds in a DPI compliant manner. Real time data availability. Networks airings reported in both national and DPI breaks. Forget days or weeks, get airings data in minutes! (All formats including 5 and 28.5 minute). Capture of all Airings, with Live Online Playback, across 130 networks. Phone, URL, and ROS Daypart Provided for each Airing. Report which National Cable Spots run in DPI vs. National Breaks.
Integrations
Company Information
Videos and Screen Captures
