Audience
CPG markters
About Catalina
Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Identify your audience and where best to reach them with your message. It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers. Generate insights by analyzing shopper data to better understand audiences. This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages. Deliver personalized messages that turn shoppers into buyers and buyers into fans. Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.
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CE Vision
CE Vision visualization platforms and data feeds deliver unrivaled market research and shopper behavior intelligence by fusing numerous privacy-compliant data types across geographies. These unique actionable insights are driven by near real-time market intelligence and benchmarking capabilities at the industry, subindustry, and brand levels with data on 12K+ tracked public and private brands and 494K+ store locations. You can view data by online, brick & mortar, and 3rd party channels as recent as 6 days post-purchase.
Global brands trust CE Vision data for market intelligence and to understand shopper behavior. Discover new competitors and growth drivers, compare sales against competition, assess customer loyalty and retention, benchmark market share, and analyze overall business performance.
Whether you're looking to better inform corporate strategy, power marketing insights, or better understand your shoppers, CE Vision offers the most accurate market intelligence.
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Mobilewalla
Effectively and efficiently reach your highest value customers and prospects with Mobilewalla's audience segments. Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right consumer at the right time. Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram. The depth and breadth of Mobilewalla data, allows us to build a portrait of each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer. Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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BRIDGE CONNECT
BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale.
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Integrations
Company Information
Catalina
Founded: 1983
United States
www.catalina.com
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