Audience

Companies searching for a platform that detects where they're wasting their budget

About Cassandra

Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales.

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Pricing

Free Trial:
Free Trial available.

Integrations

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Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 3.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews Write a Review

Company Information

Cassandra
cassandra.app/

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Product Details

Platforms Supported
Cloud
Training
Live Online
Videos
Support
Phone Support
Online

Cassandra Frequently Asked Questions

Q: What kinds of users and organization types does Cassandra work with?
Q: What languages does Cassandra support in their product?
Q: What kind of support options does Cassandra offer?
Q: What other applications or services does Cassandra integrate with?
Q: What type of training does Cassandra provide?
Q: Does Cassandra offer a free trial?

Cassandra Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Cassandra Additional Categories

Cassandra Verified User Reviews

Write a Review
  • A Cassandra User
    Head of marketing
    Used the software for: 1-2 Years
    Frequency of Use: Monthly
    User Role: User, Administrator, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Cassandra helped me understand what channels were driving incrementality"

    Posted 2025-08-06

    Pros: Transparent, great support, more affordable than other solutions.
    They helped us understand that Google search was not driving incremental sales for us, guided us to reallocate that budget into YouTube which is now our best channel

    Cons: At the beginning 2 months the learning curve is somewhat steep for non technical users like us, but the support guided us in understanding how to use it.

    Overall: Good experience, we're still guiding our investments using the Cassandra budget allocator, measuring monthly performances using Cassandra and planning incremental tests on new channels we want to test

    Read More...
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