Botree DMS

Heera Software is a trusted provider of SaaS-based, enterprise-grade Distributor Management Systems and Sales Force Automation solutions tailored for the B2B sector. With over 25 years of experience spanning FMCG, CPG, construction, chemicals, retail, and lifestyle sectors, Heera offers platforms that support both rural and urban markets in streamlining sales and optimising route-to-market. Heera’s flagship product, TradePulse, stands out as the best Distributor Management Software features a user-friendly dashboard delivering near real-time insights and visibility that enable teams to make data-driven decisions while minimizing manual effort. - AI-powered functionalities offering predictive analytics and advanced data analytics. - Enables accurate secondary sales visibility - Provides pricing and master data control - Easy, distributor claim settlement & Tracking Designed for growth, Heera DMS equips businesses with the tools to simplify distribution challenges.

TradeEdge provides insights from distributors and retailers across the demand value chain to accelerate growth in emerging as well as developed markets. TradeEdge is a cloud based solution that enables brands gain maximum channel visibility, new distributors, improve retail execution and reach new markets faster. Our strong capability in data management, harmonization, rapid distributor onboarding and exceptional support across the traditional and modern trade channels sets us apart from the competition. TradeEdge also helps bridging the institutional voids in the emerging markets where brands have low penetration of organized retail. Nearly 90% of sales in the emerging markets is driven by complex distribution networks comprising thousands of distributors and millions of small retailers.