Audience
Marketing and sales professionals seeking to enhance their account-based strategies through data-driven insights and AI-powered engagement tools
About B2B.IQ
B2B.IQ is an in-house account engagement platform developed by B2B Media Group, offering marketing and revenue teams comprehensive data, account engagement, and buyer signals to enhance display and lead generation campaigns. The platform provides access to a global database of over 100 million verified B2B decision-makers, enriched with first-party firmographic data, intent data, and more than 112 million monthly account behavior signals. Users can monitor campaign progression, account insights, and buying signals through a customizable, user-friendly dashboard, or opt for regular insights from a dedicated campaign manager. B2B.IQ's AI-enabled priority index ranks accounts based on intent topic consumption and engagement activity, highlighting high-priority accounts for sales engagement. The platform also offers detailed account intelligence, revealing installed technologies, intent topics, and engagement frequencies to deepen understanding of each account.