Audience
Businesses looking for a Win-Loss Analysis and sales effectiveness solution
About Aurora GPS
Aurora GPS helps B2B organizations use win-loss analysis to understand the root causes of success and failure, providing your salespeople the actionable tools they need to quickly close more business. Your sales cycle should not be shrouded in mystery. Yes, you have data from your CRM on deal volume, velocity through the funnel and overall win rates. But why did you win? Why did you lose? Most explanations are simple, one-sentence notes in the deal record. If you want to understand the underlying reasons – and be able to do something about them – you need to dig deeper. Build relationships with both won and lost deals by demonstrating your commitment to improvement. A major medical device company consistently fell behind its competitors getting its device adopted by major healthcare systems. It had success with smaller hospital groups, but it could not meet its revenue and profit goals on the backs of smaller providers.
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Company Information
Aurora
United States
aurora-gps.com/intelligence-services/win-loss-analysis-sales-effectiveness/
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Product Details
Platforms Supported
Cloud
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Phone Support
Online