Audience
App developers that want to promote their app on the Apple App Store using paid search ads
About Apple Search Ads
Apple Search Ads helps people discover your app when they search on the App Store, matching customers with your app right when they’re looking. At Apple, we believe that advertising can play a positive role for both businesses and people. This is why we’ve built a platform that delivers industry-leading performance and value for advertisers, while ensuring an experience that customers love and trust. Set your goals. Set your budget. Find your audience. Get a search results ad running in just a few easy steps. Intelligent automation helps maximize your results. Pay only for downloads at a cost you choose. Quick-view dashboard lets you track performance. Get more control over your campaigns and how you define your audiences. Two placement options let you promote your app on the Search tab or at the top of search results. Choose your audiences and set your own bids. Improve performance with personalized recommendations.