Apple Intelligence

Siri is the world’s most popular intelligent assistant. With SiriKit and Shortcuts, your apps can help users get things done with just their voice, intelligent suggestions, or the Shortcuts app. Your apps can also reach users across Apple platforms with Shortcuts on watchOS, SiriKit Music on HomePod, and SiriKit Media on Apple TV. Help users quickly accomplish tasks related to your app with their voice or with a tap with the Shortcuts API. Siri intelligently pairs users’ daily routines with your apps to suggest convenient shortcuts right when they’re needed on the Lock screen, in widgets, in Search, or from the Siri watch face. Siri can ask follow-up questions, which allows your shortcuts to get even more done. For example, when a user says “Order takeout,” Siri can ask, “Which order would you like?” and present a list of favorite orders from a food ordering app to choose from.

Gemini is Google’s advanced AI assistant designed to help users think, create, learn, and complete tasks with a new level of intelligence. Powered by Google’s most capable models, including Gemini 3, it enables users to ask complex questions, generate content, analyze information, and explore ideas through natural conversation. Gemini can create images, videos, summaries, study plans, and first drafts while also providing feedback on uploaded files and written work. The platform is grounded in Google Search, allowing it to deliver accurate, up-to-date information and support deep follow-up questions. Gemini connects seamlessly with Google apps like Gmail, Docs, Calendar, Maps, YouTube, and Photos to help users complete tasks without switching tools. Features such as Gemini Live, Deep Research, and Gems enhance brainstorming, research, and personalized workflows. Available through flexible free and paid plans, Gemini supports everyday users, students, and professionals across devices.