Audience
Market Research platform for businesses
About Appinio Market Research
Trends and consumer needs are constantly changing. Appinio automates market research and collects thousands of answers from your target group within minutes - giving you representative feedback in real-time. We conduct market research as it should be today: fast, simple, valid. To understand their target group's needs, companies need to validate decisions with consumers continuously. This constant exchange enables companies to become consumer-centric, make better decisions, and build better products. Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or an HR department in a corporate group. HR managers can use targeted surveys to better understand their employees and, for example, determine the reasons for dissatisfaction or absenteeism and initiate countermeasures. It also makes sense to survey target groups that correspond to potential applicants in order to optimize recruiting.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Pricing
Starting Price:
$1.90 per credit
Integrations
No integrations listed.
Company Information
Appinio
Founded: 2014
Germany
www.appinio.com
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Cloud
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