Muck Rack
Say hello to your one-stop, relationship-building platform and goodbye to outdated media databases: Muck Rack’s search engine lets you discover and pitch relevant journalists in a much more targeted way than legacy media databases. Building and sharing media lists has never been easier, and since they’re automatically kept up-to-date you can finally stop spending time maintaining old media contact lists. Never miss a beat: Get alerts in your inbox whenever journalists are writing and tweeting about your company, campaign, competitors or any keywords. You’ll instantly know who to connect with, which stories you need to get out in front of and the trending news that affects your brand. Show your value: Muck Rack turns data from your PR campaign into professional, easy-to-digest reports. Export presentation-ready PDF reports or the raw data in Excel, and quickly show off your work’s impact on key business metrics.
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Dazzle
Dazzle is an AI-powered, chat-based PR software designed to streamline media outreach by enabling PR teams to identify the most suitable journalists, podcasters, and media outlets for their stories. The platform's AI-enhanced search rapidly pinpoints relevant journalists, allowing users to describe their story in their own words and instantly receive a list of appropriate media contacts. Dazzle provides rich journalist profiles, including AI-generated bios, beats, article summaries, accurate contact details, and regions of coverage, facilitating personalized and effective pitching. Users can build smart media lists collaboratively, with the system offering AI-driven recommendations based on existing selections, and track outreach progress through automatically updating lists. The platform's interface is designed for ease of use, requiring no tutorials, and supports seamless team collaboration by keeping all members updated on outreach activities.
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Medialyst
Medialyst is a media list generation tool that uses AI to help PR professionals and communicators build highly relevant media contact lists in seconds rather than days by letting users describe their press release or story idea in natural language and then automatically finding journalists and outlets that match the topic; the system aims to reduce manual research and improve outreach quality by surfacing contacts aligned with specific announcement themes. Designed to support campaigns across a variety of press scenarios, such as funding announcements, product launches, restaurant openings, or nonprofit news, it streamlines one of the most time-consuming aspects of media outreach by pairing message content with journalists whose beats and interests are relevant, helping users focus engagements on contacts most likely to drive coverage.
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Prezly
Prezly is your dedicated CRM for PR teams. Manage your contacts, pitch journalists, and publish stories that get real coverage.
In a nutshell, Prezly is a tool that gets your story in front of your contacts in the cleanest, simplest, most pain-free way possible. Basically, it brings together all the functionality that’s core to PR, and integrates it to make the work you already do go way, way further.
Here’s what that boils down to:
- A CRM system your whole team can use to organize all their contact lists in one place
- An email pitching tool for getting your story into people’s inboxes, and not their spam
- A multimedia editor for publishing press releases that look great
- Online (branded) newsrooms to increase reach and house all your stories and assets
- A coverage log that connects with your email campaigns to make reporting so much easier
And clear and actionable engagement analytics on all of the above. Start a free trial to try it for yourself!
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