Audience
Web Analytics solution for IT teams
About Analytics Toolkit
Benefit from winners earlier and cut losers as quickly as possible to maximize revenue without compromising your test’s statistical guarantees. Run tests with the right confidence requirements and for just as long as needed. Achieve optimal balance of business risk and reward with our unique test ROI optimizer. Statistically rigorous online A/B tests have never been as easy to plan and analyse. Revenue-based metrics help convince stakeholders and drive action. Free online tools are too simple, inefficient, and invite malpractice. Many others appear statistically sound yet make compromises with the very essence of what that means. Claims of tests optimal for your business are made while failing to take any business metrics as input. All important metrics of the web properties you manage available at a glance in our Google Analytics dashboard.