Audience
Companies and enterprises seeking a solution to improve revenue and reduce latency
About Amazon Transparent Ad Marketplace (TAM)
Easily improve revenue and reduce latency with a single call to our server-to-server marketplace. Auction-level reporting shows that the highest bid always wins. No fee for publishers and a nominal $0.01 CPM charged to bidders. Work better with your preferred partners, including Amazon, and easily tap into 50+ buyers. The page or app makes one ad call and Transparent Ad Marketplace handles the rest from the server-side. Access unique Amazon demand and our proven experience in building scalable infrastructure. One light SDK setup to make all demand partners compete in parallel. Effortlessly connect with ad-tech services to help grow your business. Integrations require no extra development work and come with APS customer support. Add incremental partners without effort with a turn-key monetization solution for publishers of all sizes. The only technical requirement to use TAM is active integration with the multi-slot header bidding tag of Amazon Publisher Services (APS).
Other Popular Alternatives & Related Software
Equativ
Equativ is a leading independent advertising technology company that provides a comprehensive suite of solutions for advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ offers an integrated platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This unified approach enables clients to effectively manage and optimize their digital advertising strategies across various channels and formats. In June 2024, Equativ merged with Sharethrough, creating one of the largest global independent ad platforms and marketplaces, further enhancing its capabilities and market reach. With a strong commitment to transparency, privacy, and sustainability, Equativ continues to drive innovation in the digital advertising ecosystem, empowering clients to achieve maximum impact while respecting consumer rights.
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Media.net
Media.net is a leading global sell-side platform that connects publishers, advertisers, and users, focusing on maintaining a transparent and democratic open web. It offers a suite of monetization solutions, including display, native, and video ads, tailored to drive higher yields for publishers. Media.net's proprietary ad formats utilize contextual targeting, delivering relevant ads based on page content without relying on cookies. For advertisers, Media.net provides direct access to premium inventory, enabling precise audience targeting across various stages of the marketing funnel. Media.net's AI-driven yield optimization features and unified control panel offer publishers a comprehensive view of their monetization strategies, while partnerships with industry-leading verification and measurement partners ensure effective campaign performance assessment. Media.net's commitment to innovation and growth is supported by a global team of over 500 engineers.
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Amazon Unified Ad Marketplace (UAM)
Improve earnings with one simple server-to-server header bidding integration. Access unique demand from Amazon and other buyers. We combine unique product ads from Amazon and demand from buyers. All bidders compete equally and transparently. One integration connects you to all buyers. Automatically set up ad server line items with a few clicks. Access all demand with one click-through agreement. We combine all earnings and send you one payment in just 60 days. Access ads from Amazon and other buyers. Reduce latency with one ad call to our server. Unified Ad Marketplace is an invitation-only service. Generally speaking, UAM is designed for web publishers who directly or exclusively represent their site and use Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad server. Buyers on UAM include OpenX, Pubmatic, Magnite Index Exchange, Smaato and more. We are always integrating new demand partners so this list will be updated over time.
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Sovrn
Sovrn provides advertising tools, technologies, and services to tens of thousands of content creators, helping them make money, grow their businesses, and access a massive data commons that provides extraordinary insights. We understand the value of unique storytellers, and so do the buyers who work with us. We support fair and transparent advertising, net neutrality, and healthy relationships between publishers and advertisers. Whether you’re a publishing professional or just starting out, we’ll help you monetize your content. We offer header bidding, server-to-server bidding, and waterfall advertising. Connect with high-quality, independent publishers. Give your campaigns more reach. Engage with responsive readers. Run display, mobile, and video campaigns through our clean, certified exchange. The best sites and the best brands in the world trust Sovrn to deliver unique value and demonstrable results.
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Amazon
United States
aps.amazon.com/aps/transparent-ad-marketplace/
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